In Sweden, 1999, Tradoubler was born under the impetus of young entrepreneurs, Martin Lorentzon and Feix Hagnö, who then decided to embark on the marketing of web, market then still emerging with the arrival of high connections flow and the number of sites, including e-commerce, which exploded. Now established in 69 countries, with more than 350 employees, the firm is among the leaders in the affiliate industry and has a huge volume of transactions to promote.

Content creators, whether they are bloggers, website managers or influencers, can sign up to make their choice among Tradedoubler's 2000 advertisers, who are among the world's largest companies such as Dell, Ebay or Hertz. The fields thus covered range from high tech to travel or culture, so that each audience can be reached with the greatest efficiency. In the interests of transparency, publishers can monitor in real time via a dedicated interface the effectiveness of the campaigns to which they contribute and therefore the revenues they derive from it, which can be click or buy, according to a percentage. defined by the advertiser. This tracking also allows you to choose the channels that are made available to the advertiser. The technology and experience of the platform thus benefits both parties, who benefit from reliable statistics to adjust their actions. Customer service is also very present for publishers who need advice on the levers they have to monetize their visibility online.

Advertisers are offered three tools, each of which meets a different objective and expertise. The first is called TD Convert, the most popular solution because it is based on the major tool of Tradedoubler and the advertiser pays only for the results obtained, through many means to enhance its campaign. This goes from the email campaign to keywords through coupons or cashback. Here again, the tracking tools are numerous to be able to make the necessary adjustments and to exchange with the creators of contents via TD Adapt. With TD Connect, it is more experienced advertisers who want a white label solution to manage all partners. TD Engage is undoubtedly the most interesting for the new advertisers, because the launch will then be based on an upstream processing of all data available so that the teams of Tradedoubler give you the best advice on channels, publishers and more generally identifying the most interesting customers for the success of the campaign. It should be noted that TradeDoubler also provides display capabilities in videos as well as optimized displays for mobile devices.