Adtraction was established in 2007 in Stockholm, Sweden, and soon expanded across the Nordics with offices in Sweden, Norway, Finland and Denmark. Today, Adtraction has local offices in 12 European markets, covering Sweden, Norway, Finland, Denmark, Germany, the Netherlands, Switzerland, Poland, the UK, Spain, Italy and France.

Adtraction’s mission is to create the best possible partnerships between brands and partners, helping both drive sales growth. The company is known for its transparent practices and high service levels. The platform enables partners to monetise their content and traffic, while supporting brands in attracting new customers and increasing sales.

The company works with more than 2,000 brands across industries such as fashion, beauty, home & interior, insurance and banking. The platform features a comprehensive verification process and transparent monitoring tools to ensure quality and security for both partners and brands.