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“The world’s finest cashmere, sensibly priced and expertly crafted into beautiful, modern styles to make you feel special and look terrific”

That was the goal when Nick Falkingham and Adam Holdsworth founded Pure Collection thirteen years ago and it remains at the heart of what we do today.

Since our beginning in 2002 Pure Collection has become one of the largest direct and online retailers of cashmere in the world.

We've grown in other ways too. When our customers asked us for beautiful clothes to complement Pure Collection cashmere, we launched our successful womenswear range. That was in 2007 and we haven’t looked back since.

After much anticipation, Pure Collection opened its first boutique in 2011 in the beautiful English town of Tunbridge Wells. Since then we have given even more customers the chance to experience the world of Pure Collection and have now settled into Chichester, Guildford, London, Marlow, Reigate and York with more boutiques on their way.

Cashmere has always remained at the heart of everything we do. We were the first brand to achieve 100% sustainable cashmere production. That's because cashmere is what we do best and love most.