Vuori is a performance apparel brand inspired by the coastal California lifestyle. Founded in 2015 by Joe Kudla and based in Carlsbad, California, it creates men’s and women’s athletic clothing that balances technical functionality with casual, modern style—built to move, styled for life. Drawing on fitness, surf, sport, and art influences, the brand focuses on versatile pieces that transition from training to everyday wear, with durable construction and thoughtful materials designed to stand the test of time and inspire active, healthy living.
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