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VisionDirect.co.uk was the first company to break the monopoly on contact lenses by selling direct to the customer since 1998. Our prices are up to 45% cheaper when compared to high street opticians. We sell all the major brand such as Acuvue, Focus Dailies, Proclear, Biofinity, Soflens, Freshlook, bought direct from UK and European supplier. This program offers a 60-day cookie duration.