Company Description - Imagine a smoothie-guzzling vegetarian and a kebab-loving monster opening a sneaker store. One loves modern, tech-loaded shoes, the other loves classic sneakers. That’s VegNonVeg. It represents two distinctly different perspectives bound by one love - sneakers. Their identity is an adapt of the Veg / NonVeg symbol found on all Indian packaged foods. At a basic level, it represents choice, something for all tastes. On a conceptual level, VNV represents open expression and inclusivity. Campaign Description - This is a Cost-per-sale (CPS) campaign where the publishers need to drive sales on vVegnonveg's website. Target - PAN India
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