Company Description : The University of Roorkee, now the Indian Institute of Technology, had a modest beginning as the Thomason College of Engineering in 1847. It was converted into the First Technical University of India in 1949 and into an IIT in 2001. IIT Roorkee is among the foremost institutes of national importance in higher technological education and in engineering, basic and applied research. Since its establishment, the institute has played a vital role in providing the technical manpower and know-how to the country and in pursuit of research. It ranks amongst the best technological institutions in the world and has contributed to all sectors of technological development. It is also a trend-setter in the area of education and research in the field of science, technology, and engineering. Campaign Description : It's a CPL campaign in which advertiser allowed multiple promotional method such as Banners & teaser network, Email Marketing, SMS and Messenger. The payout for this campaign is based on validation criteria and this should be promoted in India region only. Campaign Objective : The objective of the campaign is to promote it on allowed traffic sources and generate leads for the advertiser.
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