TechSmith provides practical business and academic software products that can dramatically change how people communicate and collaborate. Promote such products as Snagit, Camtasia, Knowmia, Audiate and get % Trademark Rules •Use the trademark as an adjective Example: With Snagit software, you can save yourself the lengthy emails. •Do Not: You should Snagit instead of having lengthy emails. •Never use the trademark as a plural Example: How many copies of Camtasia are you interested in? •Do Not: How many Camtasias do you need? •Never use the trademark as a possessive Example: Camtasia has great features that let you make beautiful videos. •Do Not: Camtasia’s features let you make beautiful videos. •The graphic image and the text of the same product are not the same, so the first mention of the text needs to have a ® Example: *Image* With Snagit ® software, you can save yourself those long, text emails. •Do Not: *Image* With Snagit software, you can save yourself those long, text emails. •For text, you only need the ® on the first mention in a paragraph or body text. If possible avoid it in headers and subheads. Example: *find example to capture* Trademarks CAMTASIA® CAMTASIA RELAY® CAMTASIA STUDIO® SNAGIT® ALL-IN-ONE CAPTURE® TECHSMITH® TECHSMITH AND T Design logo® TECHSMITH RELAY® SCREENCAST.COM® JING® MORAE® FUSE® MCA (found at https://app.impact.com/content/MCA.ihtml ) does not apply if the parties have a separate agreement in place governing this Partner Contract. •Bidding on TechSmith branded (Snagit, Camtasia, etc) terms is not permitted •The use of a TechSmith brand term may not be used within the text of display advertising."
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