SWIGGYFOOD affiliate program

CPA

Conversion flow :  Click - Install - First Successful Food Order

Fraud Rules: To render the most efficient traffic we implement the following set of parameters to check any suspicious activity.

Click Injection: installs tracked within 09 seconds from the time of click will be flagged as click injection.
Incent Fraud: if a site IDs has less than 7 percent of 'day 2' retention then all events from the site will be flagged as incentive fraud.
Click Spamming: if a site ID exceeds 85 percent of click to install time over 2 hours, then all events from the site will be flagged as click spamming.
IP Fraud: installs recorded 20 or more from the same IP address on a single day will be flagged as IP fraud.
Wrong App Version: installs not recorded from latest/current app version will be rejected.
Country Mismatch: installs recorded on countries other than India will be rejected.
 Validation will be based on CRM data shared by Swiggy Team, not based AppsFlyer in app events data for first order numbers.

KPI:

CAP 220

AND 7.0