Spinny affiliate program

Spinny is a new age used car end-to-end platform in India
Conversion Flow:
* User clicks on the tracking URL.
* User fills in the car details.
* User fills in personal details.
* User verifies the code send on mobile
* User Select the Date & Time.
* Pixel fires here
* Payment will be made only for conversions meeting KPI.
Tracking Information:
Frequency - Realtime
Cookie Duration - 30 Days
Web - Available
Mobile Web - Available
On Page Verification: OTP Mobile
Report Frequency: Weekly
Validation Period: 30 days
Promotion Methods:
Content - Not Allowed
Coupon - Not Allowed
Cashback - Not Allowed
Mobile App - Not Allowed
Email - Allowed
SMS - Allowed
Telegram - Not Allowed
Influencer - Not Allowed
Software - Not Allowed
Media Buying : Search - Not Allowed
Media Buying : Social - Not Allowed
Media Buying : Native - Not Allowed
Media Buying : Display - Allowed
Sub-Network - Not Allowed
Pop - Not Allowed
Push - Not Allowed
Video - Not Allowed
Reseller - Not Allowed
Incent - Not Allowed
Smartlink - Not Available
ADVSUB: Lead ID
ADVSUB2: NA
ADVSUB3: NA
ADVSUB4: NA
ADVSUB5: NA
Payout Slab (Table1): Below slab wise w.e.f 1st April 2023
Billing Metric Assured BCM Auction Auction-luxury Luxury Procurement 2800 1750 1750 1750 3500 Eval Comp 1400 700 700 700 2800
Based on KPIs slab: (Table 2) w.e.f 1st Aug 2023
Eval to Proc % of Payout =3% & =5% & =10% & < 15% 84% >15% 98%
Detailed KPI:
1. High Intent and High Quality Leads for Inspection and Procurements
2. Relevant audiences for used car supply system for Assured and Luxury cars
3. Campaign is on First Click Attribution in a single session
4. Only Unique users will be validated
5. Fake leads is not payable.
6. App traffic is not payable
7. Geo Targeting: NCR, Mumbai, Pune, Kolkata, Chennai, Hyderabad, Bangalore, Ahmedabad, Kochi, Chandigarh, Surat, Indore, Coimbatore, Lucknow & Jaipur w.e.f 1st August 2023.
8. Other Consideration
Do’s
a. Emailers
b. SMS
c. App notifications
d. Google display
e. Missed call
Don’ts
a. SEM ads on Spinny’s brand kw’s on google/bing.
b. Facebook Ads
c. Native ads on platforms like Taboola, outbrain, mgid, adgebra, Times Native, Yahoo Native etc.
d. Churning the same leads to competition.
e. Cookie stuffing
f. Customers can’t be reached out by any 3rd party/Partners
9. Start focusing on driving a good volume of procurements, the more procurement you will deliver, the more percentage of payout slab will be applicable in the month end billing.
* For instance: If you deliver >10% Eval to Proc, you will be paid 84% of the payout slab given in Table 1 above but if you end up delivering

Name:  Spinny.com Used Car CPL - India Channel:  Web+mWeb Operating System:  Windows, MacOS Incentive:  Non-incent Conversion Type:  CPL Vertical:  Lead Gen Category:  Auto Description:  Spinny is a new age used car end-to-end platform in India Conversion Flow: * User clicks on the tracking URL. * User fills in the car details. * User fills in personal details. * User verifies the code send on mobile * User Select the Date & Time. * Tracked on client CRM & report will be imported in every 24 hours * Payment will be made only for conversions meeting KPI. Tracking Information: Frequency - Offline Cookie Duration - 30 Days Web -  Available Mobile Web -  Available On Page Verification: OTP Mobile Report Frequency: Weekly Validation Period: 30 days Promotion Methods: Content -  Not Allowed Coupon -  Not Allowed Cashback -  Not Allowed Mobile App -  Not Allowed Email -  Allowed SMS -  Allowed Telegram -  Not Allowed Influencer -  Not Allowed Software -  Not Allowed Media Buying : Search -  Not Allowed Media Buying : Social -  Not Allowed Media Buying : Native -  Not Allowed Media Buying : Display -  Allowed Sub-Network -  Not Allowed Pop -  Not Allowed Push -  Not Allowed Video -  Not Allowed Reseller -  Not Allowed Incent -  Not Allowed Smartlink -  Not Available SUB1: Lead ID SUB2: NA SUB3: NA SUB4: NA SUB5: NA Payout Slab:  Below slab wise w.e.f 1st May 2024 City Evaluation Completed Procurements Assured & Luxury Non-Assured Assured Non-Assured Luxury Hyderabad 1400 1190 7000 6300 12250 Pune 1050 892.5 7700 6930 12250 Chennai 1050 892.5 7700 6930 12250 Ahmedabad[removed] 5670 12250 Kolkata[removed] 5670 12250 Mumbai[removed] 5670 12250 Bangalore 1400 1190 7000 6300 12250 NCR[removed] 6300 12250 Jaipur[removed] 5670 12250 Indore[removed] 5670 12250 Lucknow[removed] 5670 12250 Coimbatore 1[removed] 6930 12250 Chandigarh[removed] 5670 12250 Surat[removed] 5670 12250 Kochi 1[removed] 6930 12250 T2- Jaipur[removed] 6300 - T2- Ahmedabad[removed] 6300 - T2- NCR + Lucknow[removed] 6300 - T2- Pune[removed] 6300 - T2- Chennai + Cmb[removed] 6300 - T2- Indore[removed] 6300 - T2- Chandigarh[removed] 6300 - T2- Bangalore[removed] 6300 - T2- Hyderabad[removed] 6300 - T2- NCR+ Lucknow[removed] 6300 - KPI GRID: The pro-rata eligibility on the E2P (Evaluations Completed OR Inspections Completed to Procurements) will be applicable as per below: Evals to Proc % of Payout to be payable on pro-rata calculation 10% 120% Detailed KPI: 1. High Intent and High Quality Leads for Inspection and Procurements 2. Relevant audiences for used car supply system for Assured and Luxury cars 3. Campaign is on First Click Attribution in a single session 4. Only Unique users will be validated 5. Fake leads is not payable. 6.  App traffic is not payable 7.   Geo Targeting: NCR, Mumbai, Pune, Kolkata, Chennai, Hyderabad, Bangalore, Ahmedabad, Kochi, Chandigarh, Surat, Indore, Coimbatore, Lucknow & Jaipur w.e.f 1st August 2023. 8. Other Consideration    Do’s     a. Emailers     b. SMS     c. Web/App notifications     d. Google display     e. Native    Don’ts     a. SEM ads on Spinny’s brand kw’s on google/bing.     b. Facebook Ads     c. Native ads on platforms like Taboola, outbrain, mgid, adgebra, Times Native, Yahoo Native etc.     d. Churning the same leads to competition.     e. Cookie stuffing     f. Customers can’t be reached out by any 3rd party/Partners 9. Never target audiences who have opted for NDNC directory. 10 .  Do not use “Spinny” keyword in the SMS header and Email sender ID 11. If 3rd party calling - inbound/outbound calls are found entire affiliate campaign of the defaulting account i.e., Ad network + Publisher will be blacklisted and  All  upcoming  payments will  be lapsed (100% deduction) 12. Strict No to brand bidding: *You can not bid on our brand or competitor's brand keywords on any of the search engines. 13. City mentioned by users at the time of Inspection Booking * The inspection scheduled location (placed on top of the booking form) and location mentioned in the complete address (at the bottom of the booking form) should always be the same else those leads will be considered as fraudulent and will be cancelled by the inspector. 14. Only Procured leads/cars will be payable. 15.  Duplication of Evals & Proc of the same registration no. car within 90 days (will not be payable) - payout will be applicable on 1st evaluation. 16.  Car Categories:  Assured: >2012 year of make,  upto 2nd owner,  upto 1 L Kms driven for Petrol & Diesel,  Upto 50k Kms driven for CNG Luxury: BMW, Mercedes, etc 17. BCM/Auction/Luxury Auction: Inferior quality than Assured category 18. Please maintain the Inspection to Procurement ratio minimum 10%, though only Procurements are payable. We have to maintain the inspections too. 19.   Procurement Criteria - (Payable only when) - All Cities with NCR Non Diesel: Ownership = 2010 NCR - Diesel: Ownership =  2014 20.  The Luxury Car Category is  serviceable only in Bangalore, NCR, Mumbai, and Hyderabad

Name:  Spinny.com Used Car Demand CPL - India Channel:  Web+mWeb Operating System:  Windows, MacOS Incentive:  Non-incent Conversion Type:  CPL Vertical:  Lead Gen Category:  Auto Description:  Spinny is a new age used car end-to-end platform in India Conversion Flow: * User clicks on the tracking URL. * User fills in the car details. * User fills in personal details. * User verifies the code send on mobile * User Select the Date & Time. * Tracked on client CRM & report will be imported in every 24 hours * Payment will be made only for conversions meeting KPI. Tracking Information: Frequency - Offline Cookie Duration - 30 Days Web -  Available Mobile Web -  Available On Page Verification: Mobile OTP Report Frequency: Twice a week Validation Period: 30 days Promotion Methods: Content -  Not Allowed Coupon -  Not Allowed Cashback -  Not Allowed Mobile App -  Not Allowed Email -  Allowed SMS -  Allowed Telegram -  Not Allowed Influencer -  Not Allowed Software -  Not Allowed Media Buying : Search -  Not Allowed Media Buying : Social -  Not Allowed Media Buying : Native -  Not Allowed Media Buying : Display -  Allowed Sub-Network -  Allowed Pop -  Not Allowed Push -  Not Allowed Video -  Not Allowed Reseller -  Not Allowed Incent -  Not Allowed Smartlink -  Not Available SUB1: Lead ID SUB2: NA SUB3: NA SUB4: NA SUB5: NA Payout Slab:  Below slab wise Rate per Purchase Rate per Test drive KPI (Test drive to Purchase) 3500 105 =5% 7000 700 >=10% 8400 1050 >=15% Detailed KPI: 1. Benchmarks to be followed to evaluate the performance on a biweekly basis: * Lead to Test drive-8% * Test drive to token-20% * Lead to Purchase- 1.3% 2. Audience Targeting: 25 yrs-55 years, Disposable Income: 5 lacs or above 3. Behaviours: Interest in Used cars, 2nd hand cars and 4 wheelers 4. Targeting Cities: Delhi NCR, Bangalore, Hyderabad, Mumbai, Pune, Lucknow, Chennai, Kolkata, Ahmedabad, Tier 2 - Chandigarh, Indore, Coimbatore, Lucknow, and Jaipur 5. Penalty: Brand Bidding - 1st Instance: Warning and Payout cut of 20%, 2nd Instance: Blacklisting of Affiliate partner 6. Affiliate calling customers on behalf of Spinny- 1st Instance - Blacklisting of Sub affiliate and Payout cut of 50%, 2nd Instance - 100% payout cut and Blacklisting of Affiliate partner 7. Reporting : We ensure to provide the real time report with you (there may be some lag) which can provide you the online + offline status, right from lead generation till car Test Drive stage. Also, the report will contain the calling status of each lead, which will also showcase the current stage of the lead 8. Media Objective - High Intent and High Quality Leads for Test Drives 9. Key Markets: any traffic or leads beyond the marked geographies will be non-billable 10. Measurement: Test Drives Completed and Deliveries 11. Other Considerations: Do’s a. Emailers b. SMS c. App notifications d. Google display e. Missed call 12. Don’ts a. SEM ads on Spinny’s brand kw’s on google/bing. b. Facebook Ads c. Native ads on platforms like Taboola, outbrain, mgid, adgebra, Times Native, Yahoo Native etc. d. Churning the same leads to competition. e. Cookie stuffing

Company Description- Spinny founded in 2015, is a new-age used car end-to-end platform in India. By establishing absolute trust & simplicity in transactions, they are bringing radical change to the way people buy used cars. They follow a full-stack business model to offer Value, Transparency, and Simplicity to our customers. The goal is to help our customers purchase a car that matches their aspirations with absolute confidence and complete peace of mind. Campaign Description- Spinny CPA gives an opportunity for affiliates to earn good revenue if the car inspection is done through affiliate links. Target Market- Delhi, Gurgaon, Noida, Mumbai, Bangalore, Pune, Ahmedabad, Chennai, Kolkata, Hyderabad, Mysore, Karnal. Campaign Objective- To deliver successful sales for Spinny CPA