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Genereal campaign information and restrictions:
1 All publishers must be whitelisted before they are allowed to expose LEASY.
2. All e-mails must be approved before sending out – see more in "Approval of e-mails". Sent previews to: [removed] />3. All e-mail publishers must send documentation for legal collection of permission, and should be approved before sending out.
4. Always include correct loan example, find it HERE
5. It is not allowed to apply RKI related keywords in SEO/SEM.
6. IMPORTANT! Non of the following e-mails may receive any material concerning LEASY: Download L'EASY Global blacklist
7. Rejection of dublicates: Users who have applied for a loan within 30 days will be rejected as a new customer.
8. Social media is not allowed, neither direct or indirect links from its advertisements. Neither is linking to own sites from social media where L'easy is exposed, allowed. See which channels are allowed under "Channels.
Restrictions on content:
1. The content must comply with the current legislation (ex. Marketing act, privacy act, e-commerce act and restrictions for price)
2. Should be clear to the user that it is advertising.
3. Must not promise more than LEASY can keep, such as: “get an answer within 3 hours”, “get the money today”, “loan money despite RKI”, "Don’t have to document your income”,” You can borrow despite RKI registration”m.m.)
4. You must be clear about third part marketing.
5. You cannot express that sender (third part) have a special agreement with L’EASY, such as: “We have agreed with L’EASY that you can get receive 15.000 DKK.
6. Must not appear as if L’EASY has already made a reservation for the receiver: “We got 15.000 DKK with your name on it” or “L’EASY have 15.000 DKK for you – fill out your name here and get your money”.
7. Don’t express that the receiver has been chosen for any L’EASY loan or products: “Congrats on your new loan” or “You have been chosen to receive 15.000 DKK”.
8. Don’t express that there is an existing dialog between L’EASY and the receiver (ex. “Regarding your loan”, “LEASY has not heard back from you” etc.)
9. Must not express any negative reason for buying LEASY products: “Affected by the crisis?” or “Was the vacation to expensive?”
10. L’EASY must not be associated with any negativity in relation to Christmas. Phrasings such as “save the Christmas”, “loan for Christmas” and “get money for Christmas” is therefore not allowed.
11. Newsletters must not communicate that L’EASY do not ask for what purpose the applicant needs the money. However, it is allowed to communicate that the applicant him/herself decides what the money should be used for.
12. It is not permitted to suggest that you can obtain a very fast credit or borrow money without credit assessment
13. it is not allowed to communicate "rente- og afdragsfrihed" on any brands.
14. It is allowed to communicate "lav rente" on all LEASY brands except Føniks Privatlån. This may be communicated in one of the following ways: Dette kan kommunikeres på følgende måder: "Hos [brand] kan du låne op til [kr.] til en lav rente fra 9,90%", "Hos [brand] kan du låne penge til en lav rente", "Lån penge hos [brand] til en lav rente", "Lav rente fra 9,90%", "Lån penge til en lav rente"
Approval of e-mails:
1. It is no longer allowed to send out e-mails on any of L'EASYS campaigns without prior approval of the e-mail content (domain, sender name, subject line, body text, etc.).
All e-mails must therefore be sent to [removed] and await approval/rejection from L'EASY.
a) Unapproved sending’s on the L'EASY campaigns will immediately result in blacklisting from the L'EASY campaign in all countries.
b) The approval of an email is valid for one year, thus applying the same text within this period, do not require a new approval unless the L'EASY Groups guidelines have been changed in the meantime.
2. All publishers who generate direct traffic to the L'EASY Groups campaigns through e-mails must now be approved by L'EASY. Upon approval, names of all sender domains are sent to [removed] after which we will forward and await approval / rejection from L'EASY. Only after the approval has been confirmed, are you allowed to send out e-mails for the L'EASY Group from the approved sender domains – and with the approved material.
3. From today it is no longer allowed to use SMS, Push Ads or notifications on the mobile phone to promote the L'EASY brand. This applies as both a direct and indirect traffic-generating element. In other words, it is no longer allowed to use SMS, Push Ads or notifications on the mobile phone to link to comparison pages and websites that contains offers from the L'EASY Group.
When sending e-mail material to [removed] it is preferred that the subject line contains the sender domain that will be applied, and moreover the e-mail content is either attached or directly displayed in the e-mail.
4. It is no longer allowed to send out e-mails on any LEASY campaigns without prior approval of the permission:
a) Image of, or link to the collection point where the consent has been/will be collected.
b) A copy of the consent text itself (it should in any case appear in the picture or collection point).
5. Note that it takes up to 5 working days to get your material approved.
Specifically regarding email marketing in Denmark:
1. In Denmark a representative example is only required where the marketing contains an interest rate or information regarding the credit cost.
2. If a representative example is to be included, it must contain the following information:
a) The credit interest rate, to include whether it is fixed or variable
b) The credit amount
c) ÅOP (annual percentage rate)
d) The agreement duration, including the size of monthly repayments.
e) The total sum to be repaid (credit sum and interest/costs).
Channels
Sites
E-mail
Campaign USP's
Genereal campaign information and restrictions:
1 All publishers must be whitelisted before they are allowed to expose LEASY.
2. All e-mails must be approved before sending out – see more in "Approval of e-mails". Sent previews to: [removed] />3. All e-mail publishers must send documentation for legal collection of permission, and should be approved before sending out.
4. Always include correct loan example.
5. It is not allowed to apply RKI related keywords in SEO/SEM.
6. IMPORTANT! Non of the following e-mails may receive any material concerning LEASY: Download L'EASY Global blacklist
7. Rejection of dublicates: Users who have applied for a loan within 30 days will be rejected as a new customer.
8. Social media is not allowed, neither direct or indirect links from its advertisements. Neither is linking to own sites from social media where L'easy is exposed, allowed. See which channels are allowed under "Channels.
Restrictions on content:
1. The content must comply with the current legislation (ex. Marketing act, privacy act, e-commerce act and restrictions for price)
2. Should be clear to the user that it is advertising.
3. Must not promise more than LEASY can keep, such as: “get an answer within 3 hours”, “get the money today”, “loan money despite RKI”, "Don’t have to document your income”,” You can borrow despite RKI registration”m.m.)
4. You must be clear about third part marketing.
5. You cannot express that sender (third part) have a special agreement with L’EASY, such as: “We have agreed with L’EASY that you can get receive 15.000 DKK.
6. Must not appear as if L’EASY has already made a reservation for the receiver: “We got 15.000 DKK with your name on it” or “L’EASY have 15.000 DKK for you – fill out your name here and get your money”.
7. Don’t express that the receiver has been chosen for any L’EASY loan or products: “Congrats on your new loan” or “You have been chosen to receive 15.000 DKK”.
8. Don’t express that there is an existing dialog between L’EASY and the receiver (ex. “Regarding your loan”, “LEASY has not heard back from you” etc.)
9. Must not express any negative reason for buying LEASY products: “Affected by the crisis?” or “Was the vacation to expensive?”
10. L’EASY must not be associated with any negativity in relation to Christmas. Phrasings such as “save the Christmas”, “loan for Christmas” and “get money for Christmas” is therefore not allowed.
11. Newsletters must not communicate that L’EASY do not ask for what purpose the applicant needs the money. However, it is allowed to communicate that the applicant him/herself decides what the money should be used for.
12. It is not permitted to suggest that you can obtain a very fast credit or borrow money without credit assessment
Approval of e-mails:
1. It is no longer allowed to send out e-mails on any of L'EASYS campaigns without prior approval of the e-mail content (domain, sender name, subject line, body text, etc.).
All e-mails must therefore be sent to [removed] and await approval/rejection from L'EASY.
a) Unapproved sending’s on the L'EASY campaigns will immediately result in blacklisting from the L'EASY campaign in all countries.
b) The approval of an email is valid for one year, thus applying the same text within this period, do not require a new approval unless the L'EASY Groups guidelines have been changed in the meantime.
2. All publishers who generate direct traffic to the L'EASY Groups campaigns through e-mails must now be approved by L'EASY. Upon approval, names of all sender domains are sent to [removed] after which we will forward and await approval / rejection from L'EASY. Only after the approval has been confirmed, are you allowed to send out e-mails for the L'EASY Group from the approved sender domains – and with the approved material.
3. From today it is no longer allowed to use SMS, Push Ads or notifications on the mobile phone to promote the L'EASY brand. This applies as both a direct and indirect traffic-generating element. In other words, it is no longer allowed to use SMS, Push Ads or notifications on the mobile phone to link to comparison pages and websites that contains offers from the L'EASY Group.
When sending e-mail material to [removed] it is preferred that the subject line contains the sender domain that will be applied, and moreover the e-mail content is either attached or directly displayed in the e-mail.
4. It is no longer allowed to send out e-mails on any LEASY campaigns without prior approval of the permission:
a) Image of, or link to the collection point where the consent has been/will be collected.
b) A copy of the consent text itself (it should in any case appear in the picture or collection point).
5. Note that it takes up to 5 working days to get your material approved.
Specifically regarding email marketing in Norway:
1. It is not allowed to market loans with a maturity of more than 60 months in Norway .
2. Always include correct loan example:
a) In places where the nominal interest rate are stated (fx. 9,48%) the following data must be included:
Eff. rente 28,79%, 40 000,-, o/5 år, kostnad 31 208-, totalt 71 208,-. Eksemplet er beregnet ut ifra at månedsbeløpet betales via avtalegiro og at avtalens nedbetalingsplan overholdes.
b) In places where no nominal interest rate is specifie, the loan example can be cut to:
Eff. rente 28,79%, 40 000,-, o/5 år, kostnad 31 208-, totalt 71 208,-. Eksemplet er beregnet ut ifra at månedsbeløpet betales via avtalegiro.
c) In places where space is limited, this abbreviated text can be used (as long as no nomial interest ret is stated):
Eff. rente 28,79%, 40000, o/5 år, kost. 31208, tot. 71208. Eks. beregnet m. bet. via avtalegiro.
3. Norwegian legislation is particularly restrictive. You must not emphasize the following characteristics:
a) The ability to obtain credit within a short time
2. Fast responses to credit applications
3. Low threshold for obtaining credit
4. Simple application procedure
5. The credit is easy to obtain in other ways.
4.Newsletters must not communicate that the rate or monthly payments are low. However, it is allowed to use the word fast (fixed).
5. Up to (Opptill) must be written before the amount of money. For example: “Lån opptill 100 000”.
6.If it is communicated: “Du bestemmer når du vil betale tilbake”, the following sentence needs to be present: “Ifølge norsk lov kan du, uten kostnader, alltid tilbakebetale lån under 50 000 kr. Hos [brand] gjelder det alle beløp helt opp til [max amount] kr.”
Hos Spargo Finans får du: - Lån opptil 150.000 kr. - Fast lav rente - Ingen skjulte gebyrer - Underskriv med BANK-ID - Uforpliktende søknader - Lån uten sikkerhet
Campaign USP's
Genereal campaign information and restrictions:
1 All publishers must be whitelisted before they are allowed to expose LEASY.
2. All e-mails must be approved before sending out – see more in "Approval of e-mails". Sent previews to: [removed] />3. All e-mail publishers must send documentation for legal collection of permission, and should be approved before sending out.
4. Always include correct loan example.
5. It is not allowed to apply RKI related keywords in SEO/SEM.
6. IMPORTANT! Non of the following e-mails may receive any material concerning LEASY: Download L'EASY Global blacklist
7. Rejection of dublicates: Users who have applied for a loan within 30 days will be rejected as a new customer.
8. Social media is not allowed, neither direct or indirect links from its advertisements. Neither is linking to own sites from social media where L'easy is exposed, allowed. See which channels are allowed under "Channels.
Restrictions on content:
1. The content must comply with the current legislation (ex. Marketing act, privacy act, e-commerce act and restrictions for price)
2. Should be clear to the user that it is advertising.
3. Must not promise more than LEASY can keep, such as: “get an answer within 3 hours”, “get the money today”, “loan money despite RKI”, "Don’t have to document your income”,” You can borrow despite RKI registration”m.m.)
4. You must be clear about third part marketing.
5. You cannot express that sender (third part) have a special agreement with L’EASY, such as: “We have agreed with L’EASY that you can get receive 15.000 DKK.
6. Must not appear as if L’EASY has already made a reservation for the receiver: “We got 15.000 DKK with your name on it” or “L’EASY have 15.000 DKK for you – fill out your name here and get your money”.
7. Don’t express that the receiver has been chosen for any L’EASY loan or products: “Congrats on your new loan” or “You have been chosen to receive 15.000 DKK”.
8. Don’t express that there is an existing dialog between L’EASY and the receiver (ex. “Regarding your loan”, “LEASY has not heard back from you” etc.)
9. Must not express any negative reason for buying LEASY products: “Affected by the crisis?” or “Was the vacation to expensive?”
10. L’EASY must not be associated with any negativity in relation to Christmas. Phrasings such as “save the Christmas”, “loan for Christmas” and “get money for Christmas” is therefore not allowed.
11. Newsletters must not communicate that L’EASY do not ask for what purpose the applicant needs the money. However, it is allowed to communicate that the applicant him/herself decides what the money should be used for.
12. It is not permitted to suggest that you can obtain a very fast credit or borrow money without credit assessment
Approval of e-mails:
1. It is no longer allowed to send out e-mails on any of L'EASYS campaigns without prior approval of the e-mail content (domain, sender name, subject line, body text, etc.).
All e-mails must therefore be sent to [removed] and await approval/rejection from L'EASY.
a) Unapproved sending’s on the L'EASY campaigns will immediately result in blacklisting from the L'EASY campaign in all countries.
b) The approval of an email is valid for one year, thus applying the same text within this period, do not require a new approval unless the L'EASY Groups guidelines have been changed in the meantime.
2. All publishers who generate direct traffic to the L'EASY Groups campaigns through e-mails must now be approved by L'EASY. Upon approval, names of all sender domains are sent to [removed] after which we will forward and await approval / rejection from L'EASY. Only after the approval has been confirmed, are you allowed to send out e-mails for the L'EASY Group from the approved sender domains – and with the approved material.
3. From today it is no longer allowed to use SMS, Push Ads or notifications on the mobile phone to promote the L'EASY brand. This applies as both a direct and indirect traffic-generating element. In other words, it is no longer allowed to use SMS, Push Ads or notifications on the mobile phone to link to comparison pages and websites that contains offers from the L'EASY Group.
When sending e-mail material to [removed] it is preferred that the subject line contains the sender domain that will be applied, and moreover the e-mail content is either attached or directly displayed in the e-mail.
4. It is no longer allowed to send out e-mails on any LEASY campaigns without prior approval of the permission:
a) Image of, or link to the collection point where the consent has been/will be collected.
b) A copy of the consent text itself (it should in any case appear in the picture or collection point).
5. Note that it takes up to 5 working days to get your material approved.
Specifically regarding email marketing in Sweden:
Information requirements / Informationskrav
When communicating loans the effective interest rate (effektiva räntan) must be shown on a “clear, shorts and prominent” place. The effective interest rate shall be stated in the marketing in a manner at least as prominent as others interest rates.
When any other interest rate or number than the effective interest rate is communicated a full representative example must also be shown, including:
1. the credit interest rate, indicating whether it is fixed or variable
2. fees and other costs that form part of credit costs
3. The credit amount
4. term of the credit agreement
5. the total amount to be paid by the consumer and the number of installments and the amount thereof, and
6. the cash price and the cash contribution required for credit purchases.
The current representative example will be provided by The LEASY Group
Requirements for moderation / Måttfullhetskrav (6 a §KkrL)
When marketing loans and credits, “måttfullhet” must be observed. The assessment of “måttfullhet” shall take into account, among other things:
1. If the credit is presented in such a way that it misleads the customer about the financial consequences of the credit.
2. If the credit is presented as a completely worry-free solution to the customer's possible financial problems.
3. If the credit entices the customer to make an unintentional decision to commit to the credit.
4. If the credit is neutral and leaves it to the customer to decide to what extent the credit is favorable.
In short, the marketing cannot be presented as a carefree solution to the consumer’s economic problems or be used to lure the consumer to make a precipitate decision to enter into an agreement about the credit. The marketing must be objective and balanced and contain a precise presentation of the credit.
• Avoid formulations such as “helt enkelt”, “utan krångel”, “låna till vad du drömmer om”, ”utrymme i ekonomin” etc.
• Avoid stars, gold/silver/bronze medals, statements such as ”best”, “popular”, “recommended” and the like.
• Avoid presenting a small monthly payment in connection to credit with a long payback time.
• Avoid linking the credit with offers or benefits that are likely to make the credit offering more attractive
• Avoid terms such as ”snabb”, ”snabbhet”, etc., as in Sweden it is illegal to give ”snabbhet” a prominent position in marketing.
• It is not allowed to communicate an interest rate “from” – the full spread must be shown.
Other points of attention
• The marketing cannot be insistent. It will be an overall evaluation but an element in the evaluation is the frequency of released mails to the consumer.
• “Upp till” must be written before the amount of money. For example “Låna upp till 100 000”.
• If it is communicated that the consumer can pay the loan whenever the person concerned wants to, it needs to be clear that it can happen without fees. For example is it allowed to communicate: “Lös lånet när du vill – utan avgifter”.
• As mentioned in section 1.5 newsletters/texts must not suggest that there is already an ongoing dialogue between L’EASY and the recipients of mail/texts. This is especially important in Sweden as focus is on fraud.
• It is not allowed to communicate that the interest rate or monthly payments are low. However, it is allowed to use the word fast (fixed) in connection with the interest rate.
• It is not allowed to communicate or indicate conditions about the loans that are not true –for example “Lån utan UC”, “Lån utan inkomst” and the like.
• In Sweden there are specific rules concerning marketing of “högkostnadskreditter”. However, none of LEASYs loans are högkostnadskreditter and therefore it is of utmost importance that they are not depicted or perceived as such.
When sending out newsletter the following must be observed:
• På svenska är tusentalsavgränsare ett mellanslag, inte punkt eller komma. Dvs 25 490 kr, inte 25.490 kr eller 25,490 kr.
• Förkortning av valutan är ”kr” eller ”:-” dvs inte ”kr.” eller ”,-” eller något annat
• Förkortning av månad är ”mån”
• ”Per” kan man i svenska inte förkorta till ”pr.”, om det ska förkortas så använder man ”/”, dvs t ex 149 kr/mån
• Email heter på svenska e-post, t ex e-postadress
Spargo Finans is a loan service offering loans of 10.000 - 150.000 kr to Swedish customers.
Commission is paid per approved application.
Important regulations regarding Email marketing
When applying for this campaign you need to inform us about your email sender domain(s) / site domain(s) through which you plan to run it.
If you wish to edit the provided material in any way those edits needs to be approve by the advertiser before sendout.
Everyone running the L'EASY group campaigns by email need to first also provide the following:
- An URL to the place where the consent of marketing have been collected.
- A copy of the consent of marketing text that the email receivers have approved.
Regulations
This text needs to be included in all sendouts:
Representativt exempel: Om du lånar 20 000:- i 72 månader så betalar du 513:-/mån (administrationsavgift tillkommer: 19:-/mån vid autogiro, annars 39:-/mån). Totalt betalar du 38 245:-, baserat på ränta 21,60%, effektiv ränta 27,35% (2018-01-02), uppläggningsavgift 595:- (som läggs till lånet) och autogiro. Exemplet är beräknat utifrån att avtalets betalningsplan följs.
All email sendouts also need to include a disclaimer containing:
You get paid for every approved loan application / Du får betalt per godkjent lånesøknad
Guideline for Leasy Group programmes must be read and understood: Link
******
SHORT CAMPAIGN DESCRIPTION:
Spargo Finans is a loan in Norway. They offer loans between 10.000 - 150.000 NOK.
Loan example must always be used:
******
OM KAMPANJEN:
Spargo Finans er Norges nye forbrukslån. De tilbyr lån mellom 10.000 - 150.000 kr.
Lån opptil 150 000 kr. - og få plass til å gjøre hva du vil.
Låneeksempel:
Repræsentativt låneeksempel: Effektiv rente 28,79%, 40 000,- , o/5år, kostnad 31 208,-
totalt: 71 208,-
Eksemplet er beregnet ut ifra at månedsbeløpet betales via avtalegiro og at avtalens nedbetalingsplan overholdes.
Regler:
Aldersgrænse: 25 år
Administrationsgebyr: 19 kr.
Indtægtskrav - Fast indtægt
Oprettelsesgebyr: 2,8%, dog min. 695 kr.
Udbetaling: 1-2 hverdage
Åbningstid: man-tors 9-17, fre 8-16
Godtager IKKE betalingsanmærkninger
Norsk statsborgerskab kræves
* Websites and comparison sites have to market the L'EASY Group with a comprehensive and compulsory loan example.
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OM PROVISJON:
Du får betalt for hver godkjent søknad som oppfyller følgende minstekrav:
- Søker må være minimum 25 år
- Søker må ha fast inntekt
- Søker må ha vært registrert i Folkeregisteret i Norge i minimum 3 år sammenhengende.
- Søker kan ikke ha betalingsanmerkninger
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OM VALIDERING
Det forventes ingen sletting i etterkant ved normal trafikk
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OM FINANSKAMPANJER
All markedsføring av lån eller kredittkort i Norge skal overholde god markedsføringsskikk og de ekstraordinært strenge regler for markedsføring av finansielle produkter. Herunder (men ikke begrenset til):
Er du det minste i tvil om retningslinjene, så kontakt oss.
For en mer utdypende beskrivelse og veiledning av den norske lovgivning, se Forbrukerombudets veiledning til Finansavtalelovens $46.
Det vil alltid være ditt ansvar som publisher å sørge for all lovgivning er overholdt, men Adservice vil naturligvis stå til rådighet for veiledning og råd. Ta kontakt om du er i tvil!
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MARKEDSFØRING AV KREDITT
Ved markedsføring av kreditt skal det ikke fremheves
For helt å unngå problemer og forskjellige fortolkninger har L’EASY besluttet følgende:
Det er helt forbudt på L’EASY koncernens kampanjer i Norge å omtale hastigheten, hvormed man kan forvente svar på en søknad eller forvente å kunne disponere over kreditten. Det er med andre ord forbudt å bruke ord som f.eks. ”rask”, ”snart” og diverse synonymer, som kan antyde, at det går raskt. Det er også forbudt å benytte ikoner, symboler, billder m.m. av objekter (f.eks. timeglas), som kan antyde, at man kan forvente raskt svar på en søknad eller forvente raskt å kunne disponere over kreditten.
Det er helt forbudt på L’EASY koncernens kampanjer i Norge å omtale søknadsprosessen som enkel. Det er med andre ord forbudt å bruke ord som f.eks. ”enkel”, ”lett” og diverse synonymer, som kan antyde, at søknadsprosessen er enkel. Det er også forbudt å benytte ikoner, symboler, bilder m.m. av objekter, som kan antyde det samme.
https://forbrukerombudet.no/strammar-pa-kredittmarknadsforing
https://www.regjeringen.no/no/dokumenter/forskrift-om-markedsforing-av-kreditt/id2548392/
https://www.finansnorge.no/contentassets/43027ea11f4a4741a68b[removed]f9/markedsforing-av-kredittkort-og-forbrukslan-06.02.17.pdf
https://forbrukerombudet.no/lov-og-rett/veiledninger-og-retningslinjer/veiledning-finansavtaleloven-%C2%A7-46-krav-opplysninger-markedsforing-lan-kreditt
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SMS marketing and push ads on the mobile phone are NOT allowed on the campaign:
The use of SMS, Push Ads or notifications on the mobile phone for the promotion of the L'EASY Group's campaigns is under no circumstances permitted. This applies both as direct and indirect traffic-generating element. In other words it’s not allowed to link to comparison sites and websites that offer loans from the L'EASY Group by using SMS, Push Ads or notifications on the mobile phone.
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E-MAIL MARKETING:
E-mail marketing is not allowed on the L'EASY Group's campaigns without prior approval of the e-mail content (subject line, body text, etc.).
The approval of an email text is valid for one year and new sendouts with the same text within this period don’t need a new approval unless there has been some changes in the guidelines for the L'EASY Group programs.
If, unexpectedly, e-mail marketing is not approved by L'EASY, it will result in blacklisting from the L'EASY Group's campaigns.
NOTE: ALL E-MAIL PUBLISHERS MUST BE APPROVED BY L'EASY ON THE CAMPAIGN!
If you have been approved by one of L'EASY's other campaigns, the approval will also apply to this.
Please be aware that you ALWAYS have to update your newsletter database and regularly delete all recipients found on our email blacklist - SEE HERE:
https://publisher.adservice.com/cgi-bin/publisher/toolblacklist.pl
Publishers who are going to send out to people on the email blacklist will immediately be blacklisted from all L'EASY's campaigns.
* If you have questions to the above, don’t hesitate to contact your Publisher Manager.
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PRE-APPROVED EMAIL TEXTS:
The following email texts are pre-approved by L'EASY. If you want to produce your own email texts, they have to be approved before sendout.
Nedenstående e-mail tekster er forhåndsgodkendt af L’EASY og er tilladt at markedsføre. Hvis du ønsker at udarbejde egne e-mail tekster, skal disse sendes til godkendelse.
Generelt: Husk låneeksempel
Repræsentativt låneeksempel: Effektiv rente 28,79%, 40 000,- , o/5år, kostnad 31 208,-
totalt: 71 208,-
Eksemplet er beregnet ut ifra at månedsbeløpet betales via avtalegiro og at avtalens nedbetalingsplan overholdes.
Generelt: Husk disclaimer i alle mails. Formulering som dette:
Denne e-posten er ikke utsendt av Spargo Finans, men en kommersiell samarbeidspartner.
Spargo Finans - Lån opptil 150.000 kr
Subject 1: Spargo Finans - Råderom i økonomien!
Subject 2: Spargo Finans - Lån opptil 150.000 kr!
Subject 3: Penger til ferien ? søk om lån fra Spargo Finans!
Subject 4: Skal du pusse opp ? Finansier det hos Spargo Finans!
Body 1:
Sommeren er rett rundt hjørnet, og en populær tid å reise på!
Drømmer du om road trip til USA, eller familieferie i Spania? Sparing kan være vanskelig, spesielt med alle andre utgifter i hverdagen. Vi i Spargo Finans ønsker å gi deg større fleksibilitet og frihet. Hos Spargo Finans kan du låne opp til 150.000, og du kan bruke pengene på det du måtte ønske.
Les mer og søk om lån her.
Repræsentativt låneeksempel: Effektiv rente 28,79%, 40 000,- , o/5år, kostnad 31 208,-
totalt: 71 208,-
Eksemplet er beregnet ut ifra at månedsbeløpet betales via avtalegiro og at avtalens nedbetalingsplan overholdes.
Body 2:
Før du låner penger kan det være en god ide å få overblikk over din daglige økonomi!
Lag et budsjett med hvor mange penger som går til eksempelvis telefon, forsikring og husleie. Dersom du merker at du ikke opplever den økonomiske friheten du ønsker å oppnå, kan du søke om lån hos Spargo Finans.
Hos Spargo Finans kan du låne opp til 150.000, og bruke pengene til eget behov. Enten det gjelder sydenferie eller oppussing av kjøkkenet.
Les mer – Søk om lån her.
Repræsentativt låneeksempel: Effektiv rente 28,79%, 40 000,- , o/5år, kostnad 31 208,-
totalt: 71 208,-
Eksemplet er beregnet ut ifra at månedsbeløpet betales via avtalegiro og at avtalens nedbetalingsplan overholdes.
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VERY IMPORTANT INFORMATION FROM L’EASY TO ALL E-MAIL PUBLISHERS
The L’EASY Group is often receiving complaints from consumers, who are receiving e-mails against their will through publishers. These complaints are often caused by recipients, who is claiming never to have signed up for that e-mail database or because they aren’t able to unsubscribe. There can be a lot of different causes for this like failing to remembering that they have given the permission or that the unsubscribe link isn’t functioning properly.
The L’EASY Group wants to respect the wishes from the complainers, but at the same time state that the responsibility for gathering permissions, sending out correct e-mails with functioning unsubscribe links lies solely with the publishers - not L’EASY themselves. L’EASY have therefore decided to state a demand regarding the implementation of a disclaimer in ALL e-mail send outs with ads from any of the The L’EASY Group brands.
You can find demands for the disclaimer here, and you are advised to quickly implement it on all your send outs of ads from the L’EASY Group.
>> DOWNLOAD DISCLAIMER HERE!
Examples of non-exhaustive newsletters and texts guidelines:
1. It’s very clear and unequivocal from both subject line and body text that there is an ongoing dialogue between the publisher and the recipient - and not between L'EASY and the recipient of the newsletter. Eg. "Relating to your inquiry at Domain X ".
2. Permission for sending newsletters is collected directly on the domain from which the newsletter of the ongoing dialogue is send from.
You get paid for every lead (loan application) / Du får betaling pr. lead (låneansøgning)
PLEASE READ: GUIDELINES FOR L’EASY GROUP AFFILIATE PROGRAMMES
https://docs.google.com/document/d/1xlHblXuhN4sGNliqU-3tmfLeisr8ZFkAZ6RspQ-eGg/edit?usp=sharing
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SHORT CAMPAIGN DESCRIPTION:
Spargo Finans is a loan brand from L'EASY, which offers a large variety of advantages. They offer loans up till 150.000 kr.
Trackinglinks:
Please note that you must use trackinglink which matches the channel used for promotion: (use textlinks)
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OM KAMPAGNEN:
Spargo Finans er Danmarks nyeste lån. Her kan der lånes op til 150.000 kr.
Det er nemt og enkelt at ansøge om lånet:
Hos [brand] kan du låne op til [kr.] til en lav rente fra 9,90%. Hos [brand] kan du låne penge til en lav rente.
Lån penge hos [brand] til en lav rente.
Låneeksempel:
Låneeksempel: Eks.: 20.000 kr. over 84 mdr. Variabel årlig debitorrente: 9,90%-19,56%. ÅOP: 12,66-22,92%. Mdl. ydelse: 353-454 kr. Samlet tilbagebetaling: 29.629-38.134 kr. Samlede kreditomk.: 9.629-18.134 kr. Beregning er inkl. oprettelsesgebyr: 1.600 kr. og baseret på betaling via HomeBanking. Ansøger skal være min. 21 år, opfylde kriterier for samlet kreditvurdering og må ikke være registreret i RKI.
*Websites og sammenligningssider skal altid markedsføre L’EASY koncernen med fyldestgørende lovpligtigt låneeksempel. Det gældende låneeksempel fremgår altid af den pågældende landing page hos L’EASY koncernen.
Spargo Finans' målgruppe er i alderen 21+ (og ikke registreret i RKI)
Udbetalingstid: 1-2 hverdage
Åbningstid: Alle dage kl. 8.00 - 18.00
Godtager ikke betalingsanmærkninger
******
OM PROVISION:
Du får betaling for alle låneansøgninger, der opfylder minimumskravene, blandt andet:
******
SMS markedsføring og push ads på mobil er IKKE tilladt på kampagnen:
Brug af SMS, Push Ads eller notifikationer på mobilen til markedsføring af L’EASY koncernens kampagner er under ingen omstændigheder tilladt. Dette gælder både som direkte og indirekte trafikskabende element. Det er med andre ord fremadrettet heller ikke med brug af SMS, Push Ads eller notifikationer på mobilen tilladt at linke til sammenligningssider og websites, hvor der optræder tilbud fra L’EASY koncernen.
******
E-MAIL MARKETING
Det er ikke tilladt at udsende e-mail markedsføring på L’EASY koncernens kampagner uden en forudgående godkendelse af e-mailens indhold (emnelinje, brødtekst m.m.).
Godkendelsen af en e-mail tekst er som udgangspunkt gyldig i et år, og nye udsendelser med samme tekst inden for denne periode kræver derfor ikke en ny godkendelse, med mindre der i den mellemliggende periode er ændret i retningslinjerne for L’EASY koncernens programmer.
Hvis der mod forventning bliver sendt e-mail markedsføring, der ikke er godkendt af L’EASY, vil det medføre “blacklisting” fra L’EASY koncernens kampagner.
BEMÆRK: ALLE E-MAIL PUBLISHERS SKAL GODKENDES AF L’EASY PÅ KAMPAGNEN!
Er du tidligere blevet godkendt på en af L'EASYs andre kampagner, gælder den godkendelse også på denne.
Vær opmærksom på at du ALTID opdaterer din nyhedsbrevsdatabase og jævnligt får slettet alle modtagere, der befinder sig på vores e-mail blacklist - SE DEN HER:
https://publisher.adservice.com/cgi-bin/publisher/toolblacklist.pl
Publishers, der kommer til at sende ud til personer på e-mail blacklisten, vil øjeblikkeligt blive blacklistet fra alle L'EASYs kampagner.
*Såfremt du har spørgsmål til ovenstående, skal du endelig bare tage fat på din publisher manager.
*****
GODKENDTE E-MAIL TEKSTER:
Nedenstående e-mail tekster er forhåndsgodkendt af L’EASY pr. 25.04.18 og er tilladt at markedsføre. Hvis du ønsker at udarbejde egne e-mail tekster, skal disse sendes til godkendelse.
Generelt*****
VIGTIG INFORMATION FRA L'EASY TIL ALLE E-MAIL PUBLISHERS:
L’EASY koncernen modtager jævnligt klager fra forbrugere, der via publishers modtager e-mails mod deres vilje. Klagerne kommer oftest, fordi forbrugerne ikke mener at have tilmeldt sig den pågældende e-mail database eller fordi de ikke kan afmelde sig igen. Dette kan have en masse årsager, bl.a. at de ikke har været opmærksomme på, at de har afgivet permission, at de har glemt, at de har afgivet permission, eller at afmeldingslinket eksempelvis ikke fungerer korrekt.
L’EASY koncernen vil naturligvis gerne respektere klagernes ønsker, men samtidig ligger ansvaret for indsamling af permissions, udsendelse og afmelding af e-mails i sidste ende hos de pågældende publishers og ikke hos L’EASY selv. Derfor har L'EASY nu endeligt besluttet om at stille krav om en disclaimer i alle e-mail udsendelser med reklamebudskaber fra L’EASY koncernen.
Eksempler på retningslinjer som ikke er udtømmende:
1. Det meget tydelig og utvetydigt fremgår af både emnelinje og brødtekst, at det er en igangværende dialog mellem publisher og modtageren – og ikke mellem L’EASY og modtageren af nyhedsbrevet. F.eks. ”Vedr. din henvendelse hos Domæne X”.
2. Permission til udsendelse af nyhedsbrev er opsamlet direkte på det domæne, som nyhedsbrevet om den igangværende dialog udsendes fra.
*****
E-mails og nyhedsbreve skal i alle tilfælde indeholde en disclaimer, hvori det oplyses over for brugeren, at L’EASY ikke er direkte afsender af pågældende e-mail/nyhedsbrev.
E-mail publishers der groft og/eller gentagne gange overtræder retningslinjerne vil blive blacklistet fra L’EASY koncernens Affiliate programmer.
Herunder findes kravene til disclaimeren, som skal indgå i alle e-mails med budskaber fra L’EASY koncernen:
>> DOWNLOAD DISCLAIMER HER!
Lav rente fra 9,90%
Representativt exempel: Ett lån på 30 000 kronor till 21,60% bunden ränta med en återbetalningstid på 84 månader, med 84 avbetalningar om 709 kronor och 595 kronor i uppläggningsavgift (som läggs till lånet) samt 19 kronor i administrationsavgift, ger en effektiv ränta på totalt 26,02%. Totalt att återbetala blir 61 167 kronor.
OM KAMPANJEN
Updated productinfo:
https://docs.google.com/document/d/1-6WCyEx3AYcYFZfyPr6QMU7Yb5HaUIZNKT9m8XhnbzQ/edit
Spargo Finans återkommer med svar på din ansökan inom 1 timme (under öppettider) och du har pengarna på ditt konto senast vardagen efter att lånet har godkänts
SHORT CAMPAIGN DESCRIPTION:
Spargo Finans is Swedens new loan brand from L'EASY, which offers a large variety of advantages. It is easy to apply and you decide what you want to spend the money on. Publishers get paid per application. Validation of leads will occur in the end of the month; existing customers, "Donald Duck" leads and frauds will be deleted.
You can find approved e-mail texts in the bottom of the campaign description. ALL other texts must be approved by L'EASY.
Trackinglinks:
Please note that you must use trackinglink which matches the channel used for promotion: (use textlinks)
Facebook flow
e-mail marketing
Comparison site traffic
Other
RÄNTEEXEMPEL
Representativt exempel: Ett lån på 30 000 kronor till 21,60% bunden ränta med en återbetalningstid på 84 månader, med 84 avbetalningar om 709 kronor och 595 kronor i uppläggningsavgift (som läggs till lånet) samt 19 kronor i administrationsavgift, ger en effektiv ränta på totalt 26,02%. Totalt att återbetala blir 61 167 kronor.
* Websites and comparison sites have to market the L'EASY Group with a comprehensive and compulsory loan example. The existing loan example is always shown on the landing page
PROVISION
You get paid for every approved loan / Du får betalt per accepteret lån
The CPO will be activated after a online creditscore process.
VALIDERING
GRUNDKRAV
Kampanjen är inte tillåten på Facebook.
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KONSUMENTKREDITLAGEN:Krediten bör presenteras sakligt, korrekt och i neutrala ordalag
God kreditgivningssed innebär att marknadsföringen bör visa återhållsamhet och måttfullhet. Krediten får inte framställas på ett sätt som kan missleda konsumenten om de ekonomiska följderna, eller ge intryck av att den erbjudna krediten inte innebär någon, eller endast ringa, belastning på ekonomin.
När kredit kan erhållas snabbt får inte detta i sig framhållas som ett avgörande argument i förhållande till övriga kreditvillkor. Möjlighet att få snabb kredit får inte ges en framträdande plats i marknadsföringen. Undvik helt begrepp som ”snabb”, ”snabbhet”, etc
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SMS marketing (direct and indirect) and push ads on the mobile phone are NOT allowed on the campaign:
The use of SMS, Push Ads or notifications on the mobile phone for the promotion of the L'EASY Group's campaigns is under no circumstances permitted. This applies both as direct and indirect traffic-generating element. In other words it’s not allowed to link to comparison sites and websites that offer loans from the L'EASY Group by using SMS, Push Ads or notifications on the mobile phone.
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E-MAIL MARKETING:
E-mail marketing is not allowed on the L'EASY Group's campaigns without prior approval of the e-mail content (subject line, body text, etc.).
The approval of an email text is valid for one year and new sendouts with the same text within this period don’t need a new approval unless there has been some changes in the guidelines for the L'EASY Group programs.
If, unexpectedly, e-mail marketing is not approved by L'EASY, it will result in blacklisting from the L'EASY Group's campaigns.
NOTE: ALL E-MAIL PUBLISHERS MUST BE APPROVED BY L'EASY ON THE CAMPAIGN!
If you have been approved by one of L'EASY's other campaigns, the approval will also apply to this.
Please be aware that you ALWAYS have to update your newsletter database and regularly delete all recipients found on our email blacklist - SEE HERE:
https://publisher.adservice.com/cgi-bin/publisher/toolblacklist.pl
Publishers who are going to send out to people on the email blacklist will immediately be blacklisted from all L'EASY's campaigns.
* If you have questions to the above, don’t hesitate to contact your Publisher Manager.
*********
PRE-APPROVED EMAIL TEXTS:
The following email texts are pre-approved by L'EASY . If you want to produce your own email texts, they have to be approved before sendout.
Spargo Finans E-mail texter
Subject: Låna upp till 150 000 kr med Spargo Finans!
Subject: Lån till vad du vill
Body 1:
Med Spargo Finans kan du låna upp till 150 000 kr, ingen säkerhet behövs!
Välj löptid upp till 120 månader.
”link” Ansök här.
Representativt exempel: ”Updated example”
Body 2:
Med Spargo Finans kan du låna upp till 150 000 kr, ingen säkerhet behövs!
• Om du skickar in ansökan under öppettiderna får du svar inom en timme.
• Få pengarna på kontot samma dag som Spargo Finans godkänner lånet - eller senast vardagen efter.
”link” Ansök här.
Representativt exempel: ”Updated example”
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VERY IMPORTANT INFORMATION FROM L’EASY TO ALL E-MAIL PUBLISHERS
The L’EASY Group is often receiving complaints from consumers, who are receiving e-mails against their will through publishers. These complaints are often caused by recipients, who is claiming never to have signed up for that e-mail database or because they aren’t able to unsubscribe. There can be a lot of different causes for this like failing to remembering that they have given the permission or that the unsubscribe link isn’t functioning properly.
The L’EASY Group wants to respect the wishes from the complainers, but at the same time state that the responsibility for gathering permissions, sending out correct e-mails with functioning unsubscribe links lies solely with the publishers - not L’EASY themselves. L’EASY have therefore decided to state a demand regarding the implementation of a disclaimer in ALL e-mail send outs with ads from any of the The L’EASY Group brands.
You can find demands for the disclaimer here, and you are advised to quickly implement it on all your send outs of ads from the L’EASY Group.
>> DOWNLOAD DISCLAIMER HERE!
DISCLAIMER IN SWEDISH
Detta email är skickat av:
[Company name], [address], [phone], [email address]
Du får vår email [e.g. once per day] och det innehåller attraktiva erbjudanden och tävlingar från våra sponsorer. Du får detta email eftersom du tidigare har gett tillstånd genom att delta i en tävling eller en undersökning. Om du inte vill få vår email så kan du avregistrera dig här: [unsubscribe link]
Important marketing information:
All marketing of finance products in Sweden must be moderate and accord the strict rules of marketing of finance products. Well executed marketing include:
It is not permitted to highlight the possibility of getting a quick or easy credit. The credit must not be portrayed as a trouble-free solution for economic issues nor may it mislead the consumer regarding the consequences of a credit agreement.
All marketing must be accompanied by a representative example of the current yield: For example:
“Ett lån på 10 000 kronor till 35 procents ränta med en återbetalningstid på tolv månader, med tolv avbetalningar om 292 kronor och 395 kronor i uppläggningsavgift samt 19 kronor i aviavgift ger en effektiv ränta på totalt 187 procent.”
If the marketing contains any other figure or interest rate than the current yield, the marketing must also contain information about:
If you are unsure about the guidelines, please contact us before publishing.
For a more detailed description and guidance of the Swedish legislation, see: Konsumentverkets instruktioner om marknadsföring av kredit enligt 7 § 1 st konsumentkreditlagen (2010:1846), KkrL.
Examples of non-exhaustive newsletters and texts guidelines:
1. It’s very clear and unequivocal from both subject line and body text that there is an ongoing dialogue between the publisher and the recipient - and not between L'EASY and the recipient of the newsletter. Eg. "Relating to your inquiry at Domain X ".
2. Permission for sending newsletters is collected directly on the domain from which the newsletter of the ongoing dialogue is send from.
Hos Spargo Finans är det smidigt och enkelt att ansöka: - Låna upp till 150 000 kr - Fast låg ränta - Inga dolda avgifter - Skriv under med Bank-ID - Ansökan är inte bindande - Få pengarna på kontot samma dag som vi godkänner lånet - eller senast vardagen efter.