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Sharaf DG is one of the leading omni-channel electronics retailers in the Middle East, offering a wide range of products across Televisions, Home Appliances, IT, Telecom, Gaming, and Smart Devices. We are an authorized retailer providing customers with genuine products, extended warranties, fast delivery options, and flexible payment solutions through both online and offline channels. Negative keywords: specify all words and phrases (e.g., brand name) that you don’t want publishers to use in contextual ads Benefits for customers: 24/7 or free delivery, wide variety of exclusive brands, positive reviews on third-party websites, high customer satisfaction rate, etc. Target audience portrait: gender, age, income, occupation, marital status, etc. Popular products: specify your bestsellers Brand positioning tips: tell publishers what they should emphasize; specify words or phrases they should use in ads, etc. Customer Benefits: Genuine products from authorized brands with warranty Free delivery & installation on selected products 30-minute Click & Collect store pickup 24-hour delivery and 2-hour bullet delivery options Easy payment plans through bank instalments Buy Now, Pay Later options (Tabby & Tamara) Extended Warranty and DG Shield protection services Wide range of top global brands across electronics categories Target Audience: Gender: Male & Female Age: 18–65 years Income: Medium to high income group Occupation: Working professionals, families, tech enthusiasts, entrepreneurs, and diplomats Strong interest in electronics, home appliances, IT, and telecom products Popular Products / Bestsellers: Smartphones, TVs, laptops, home and kitchen appliances, gaming consoles, gift cards and vouchers, electronic accessories, and smart electronics from leading brands. Brand Positioning / Messaging Tips: Emphasize Sharaf DG as an omni-channel authorized retailer known for trust, genuine products, extended warranty, and a strong in-store and online shopping experience. Highlight fast delivery, flexible payment options, and free delivery and installation on selected products. Focus on convenience by promoting 30-minute Click & Collect store pickup and fast delivery options.
Sharaf DG has come a long way and achieved many milestones to become one of the leading powerhouse retailers in the region. UAE’s first ever Big-Box concept started its journey as a 15,000 sq ft electronics store in Dubai. The brand’s perseverance and hard work has paid off with 30 stores in United Arab Emirates, Bahrain, Egypt & Oman today and more in the offing.