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OUR ULTIMATE PURPOSE IS TO INSPIRE AND ENABLE ADVENTURE. Born on the UK South Devon coast in 2008 with a mission to get more people out on the water, Red creates world-leading inflatable paddleboards and premium outdoor kit with support from our passionate global community. From day one, our mantra has been to never compromise. With an unflinching commitment to quality and reliable products that last - no other outdoor company sweats the small stuff like we do. When you have the right kit, you can do more, adventure further – it makes you feel epic.