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Conversion Flow:
* User clicks on the tracking URL.
* User installs the app & open it.
* Install postback is triggered.
* User signup on the app using mobile number & Verifies OTP.
* Signup postback is triggered.(Payable GOAL)
* Payment will be made only for conversions meeting KPI
Tracking Information:
Frequency - Realtime
Report Frequency: 24 hours
Attribution Platform: Appsflyer
Device & version list: Android & All
Advertiser source: MMP
Validation Period: 30 Days
Promotion Methods:
Display banner - Allowed
Blog - Allowed
Media Buying - Native - Allowed
Media Buying - Social - Not Allowed
Media Buying - Search - Not Allowed
Media Buying - Display - Allowed
Telegram / Whatsapp Groups - Not Allowed
Reseller - Not Allowed
Toolbars / Extension - Not Allowed
Mobile app - Allowed
Coupon / Deals - Not Allowed
Cashback - Not Allowed
Email - Not Allowed
Meta search - Not Allowed
API/Data filling - Not Allowed
Influencer - Allowed
Partner Network - Not Allowed
SMS - Not Allowed
Social media - Not Allowed
You tube - Allowed
Push Notifications - Allowed
Pop Traffic - Allowed
Content Lock - Not Allowed
Smartlink - Not Available
ADVSUB: NA
ADVSUB2: NA
ADVSUB3: NA
ADVSUB4: NA
ADVSUB5: NA
Detailed KPI:
1. Campaign cap should not be more than 500 install/day.
2. Install to signup% should be 70% & above - This enables client to understand the campaign/traffic quality.
3.SOFT KPI-FOR Optimisation Signup to Lead(View/get quote) to be 50% & above.
4. Client reports on final validated signups will be shared 2 times a week- where CTIT &Organic valid signups will be checked - User CTIT has to 20 secs & above & should not come as Policybazaar-Organic source.
** How Organic source works** If a user views PolicyBazaar ad & then sees vCommission ad** if within 30 PolicyBazaar is able to convert that user to Install & signup on the app then that user will come under Organic category & attributed to PolicyBazaar.
5. All creatives strictly to be used as shared by client- No other creatives/text, emailer, term to be used else penalty of 100% shall be imposed & entire billing will be affected.
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