Company's Description: The best social gaming app, played by millions of Indians every day! Paytm First Games is the ultimate destination for people who love games, contests, trivia & everything entertainment. You can play super-engaging, fun, and rewarding games & contests that could be enjoyed alone as well with real people in real time. Paytm First Games gives you a 360-degree gaming experience which is inclusive of all genres. Campaign’s description: The campaign needs to be promoted on CPI (cost per install) module. 1. Paytm Fantasy Rummy APK Targeting - 18-44 Yr-old Indian Males living in PAN India except for Assam, Orissa, Sikkim, Nagaland, Andhra Pradesh, Tamil Nadu & Telangana Campaign KPIs: Soft - Click to Install of over 1% Hard - Install to Deposit ratio of over 1.5% on D7 (avg deposit value between Rs 100 - Rs 500) - Other Sources Contribution of less than 15% (as per Appsflyer Data) 2. Paytm Fantasy Cricket APK Targeting - 18-44 Yr-old Indian Males living in PAN India except for Assam, Orissa, Sikkim, Nagaland, Andhra Pradesh & Telangana Campaign KPIs: a. Soft - Click to Install of over 1% b. Hard - Install to Deposit ratio of over 8% on D7 (avg deposit value between Rs 50 - Rs 100) - Other Sources Contribution of less than 15% (as per Appsflyer Data) Campaign’s objective: To generate quality installs for the campaign maintaining the KPI's.
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