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At Nuuvo Haircare, authenticity is at the heart of everything we do. Founded by Raychel Harrison, an award-winning celebrity hairstylist & salon owner, our brand was born from the real-world needs of professional hairstylists and their client’s hair. Every product in our cruelty-free, professional-grade line is meticulously tested and perfected at Salon Nuuvo, our award-winning hair salon in Calabasas.