Max EMEA affiliate program

About Max

Max brings together HBO Max’s can’t-miss programming, Discovery’s engaging real-life entertainment and all the world-class action from Eurosport’s premium subscription service to create a complete viewing experience for the whole household with premier TV shows, fresh and iconic movies, unmissable sports, and flagship TV networks in select countries, in a single destination for the first time.

Attribution models

The sales attribution window is 30 days postclick. Max makes the attribution of the subscriptions generated in the online environment based on last click.

Subscription validation period

Subscriptions will be validated within a maximum period of 45 days. Once the subscriptions are validated, the payment time from Max is 60 days.

Affiliate Program Subscription Validation Criteria

Subscriptions generated by affiliates that meet the following criteria will be valid:

• People over 18 years of age resident in corresponding Max territory and holder of a credit or debit card in a national bank or any other payment method supported by Max.

Account registration process has been completed with real data (email, name, surname and card data).

Users already registered with Max in the past will not be valid.

Subscriptions assigned to them based on the last-click attribution criterion will be valid for affiliates. Max will double sales with other online marketing channels based on the last click before the subscription occurs.

Sales that are cancelled by users during the first month of subscription will not be valid.

Types of affiliates allowed in the program:

• Content

Display Advertising

Discount coupons

Email Marketing

Cashback/loyalty

Influencers

Restrictions and considerations

• Affiliates must not bid on the name of the brand or misspellings in any search engine. More generic brand name bids are also not allowed

Affiliates must add as a negative keyword in their search engine marketing campaigns the Max brand or any misspellings

Affiliates should avoid appearing in Max-related searches because they are bidding on keywords in broad match settings

It is not allowed to use graphic material (banners, images, logos) not authorised by the Max Affiliate Manager

Affiliates will only be able to use the material made available to them(textlinks, banners). Any other material or content about the brand must first be validated with the Affiliate Manager

It is not allowed to use discount coupons that have not been given express permissionIt is forbidden to use non-authorised discount coupons from other affiliates or promote any coupons extracted from the Max CRM or other digital channels. Any unauthorised use of coupons will have those sales invalidated.

Affiliates cannot carry out activities that can intervene in the correct allocation of commissions such as site under, pop-ups, pop-under, cookie dropping among other activities

It is not allowed to publish content about Max or any of its products where information is provided to the user that is misleading or false.

Creation of domains that include the name of the brand or misspellings that try to falsely represent the Max brand before users.

The sending of email marketing must strictly respect the privacy policy of the users and it must be mandatorily specified that it is not Max that sends the email, but that the affiliate must be correctly identified. Affiliates must also comply with all local laws and regulations regarding the targeting of consumers by email.

Max may suspend without prior notice any affiliate suspected of violating the terms and conditions of the program. Penalties for non-compliance with the terms and conditions may cancel the affiliate's commissions in the program and lead to immediate expulsion.

Brand Guidelines

The most important thing to keep in mind:

• Whenever you use our logo make sure you use the Max logo never Max alone.

When you name us in your copy you should always refer to our service as Max never as discovery or HBO Max.

Whenever you use images you should make sure they are official.

You must name the rights to use the image.

Max is a premium video on demand subscription service (SVOD) that offers its subscribers the complete seasons of world-famous TV shows: Game of Thrones, The Sopranos or Sex in the City to modern classics such as Euphoria and Succession. In addition, HBO Max includes premieres of other studios, and a selection of films, not only Hollywood productions but also films of international, local and independent studios production. Event: SVOD = Subscription Video On Demand Traffic restrictions: check the T&C