Lovat Parks affiliate program

Lovat Parks offers holiday parks and lodges in scenic locations across the UK, with a range of accommodation options and family-friendly experiences. We're known for our commitment to sustainability and responsible travel. We also offer holiday home ownership.

• 6 holiday parks in Cornwall, Norfolk and the New Forest

• We offer a range of self-catering accommodation including touring & camping, glamping, lodges and caravans — which we like to call holiday homes.

• Wide range of dog friendly accommodation

• We offer 1, 2, 3 and 4 bed accommodation with hot tub options available

• The UK’s first B-Corp certified holiday park operator in 2020

• Feefo Gold Trusted Service Award 2025 Winner

• Sunday Times Best Places to work 2024 Winner

• 2025 Tripadvisor Choice Awards Winner

Our Average Booking Value (ABV) via the website this year is £571. We have just launched some new 4 bed hot tub units into the portfolio which are considerably higher up to £4000 a week so we expect this ABV to lift into 2026.

• Unauthorised voucher codes that are used to generate sales, will not be rewarded commission.

• Direct linking to our website will not be allowed. Affiliates who do not cease activity after a warning email will be removed from the program without further notice.

• Lovat Parks operates a Closed PPC policy and any approved affiliates would need to adhere to the following terms:

  • Affiliates are requested to not direct traffic directly to any Lovat Parks brand websites.

  • No Lovat Parks or associated brand term can appear in your Display URL, Title or description. This includes upper and lower case terms.

  • Affiliates shall not purchase any domains that include any variation or misspell of the Lovat Parks/brand terms.

  • Affiliates are not allowed to display their ads when Lovat Parks or variations of Lovat Parks, including misspellings, are entered as search keywords. No brand bidding at all is allowed and where required brand terms should be added as negative matches.

  • Unless permission has been given by Lovat Parks, affiliates should avoid bidding on brand name + generic terms including brand + voucher.

  • Lovat Parks reserves the right to suspend any affiliates from the program immediately if they are found to be in breach of the above terms and conditions.

If you are not sure about what you can and cannot do, please contact us on [removed]