Lorna Jane affiliate program

Lorna Jane is on a mission to empower every woman to lead her best life through active living. Aside from industry-leading technology, expert craftsmanship, and high-tech performance fabrics, Lorna Jane represents a global movement of women living their best, most beautiful lives thanks to monthly bespoke collections that provide a distinct sense of energy and vitality. This program offers a 14-day cookie duration.

Lorna Jane offers industry-leading technology, expert craftsmanship, and hi-tech performance fabrics to activewear for women. The brand represents a global movement of women living their best, most beautiful lives through active movement. This program offers a 30-day cookie duration.

AT LORNA JANE, WE DESIGN HIGH-PERFORMANCE WOMEN’S FASHION DESIGNED FOR AN ACTIVE LIFE.
FUSING TOGETHER FASHION & FUNCTIONALITY, OUR ACTIVEWEAR COLLECTION IS DESIGNED TO MOVE WITH YOU, NO MATTER WHAT YOU ARE DOING.
LORNA JANE SPORTS BRAS PROVIDE MAXIMUM SUPPORT WITH COMFORT & BREATHABILITY. LORNA JANE TIGHTS ARE DESIGNED IN DIFFERENT STYLES & FABRIC, WHICH IS WHY A PAIR OF TIGHTS IS SOLD EVERY 60 SECONDS.
OUR EXCLUSIVE LJ EXCEL HIGH-PERFORMANCE FABRIC HAS BEEN DEVELOPED FOR TWENTY-EIGHT YEARS & HAS MORE ACTIVE PROPERTIES THAN ANY OTHER FABRIC.
The only have SG domain site, but they are trackable from everywhere across APAC and they will accept all traffic around APAC

Lorna Jane is Australia?s market-leading, high-performance women?s activewear brand. By fusing together fashion and functionality, our collections are designed to move with you, no matter what you are doing.

About Lorna Jane

Lorna Jane is Australia’s no1 selling women’s activewear brand, and has been in the UK market for 3 years and has been online at lornajane.co.uk for 7 months. Lorna Jane also has a London Flagship store in Covent Garden and 6 Debenhams concessions nationwide.

Lorna Jane doesn’t just create activewear, we create inspiration. Lorna Jane is a purpose-driven brand, driven from a passion to inspire women globally through Lorna Jane Clarkson’s personal philosophy of Active Living.

Benefits of Lorna Jane online

Lorna Jane Activewear offers leading technology, expert craftsmanship and performance fabrics in a range of items including leggings, crop and tank tops, sports bras, jackets, hoodies, shorts and accessories. Founder and Chief Creative Officer, Lorna Jane Clarkson, leads the way in unique, fashion forward designs. Every two weeks Lorna Jane release an iconic collection of around 40 styles that puts the ‘fun’ in functional, providing each wearer with the confidence and freedom to live their best, most active life. The Lorna Jane brand inspires its customers to live its ethos; “Move, Nourish, Believe”.

Products on the website can be navigated by product category, new arrivals and exercise specific Edits such as ‘The Yoga Edit’. They can also shop by size and colour, offering an excellent best user experience. The site is very easy to navigate and offers plentiful product information for everything the customer would need to know when making a purchase decision online, resulting in excellent sales conversion rate and average order value.

Lorna Jane has an excellent customer service team and ships worldwide offering several choices of service, including free standard delivery within the UK when the customer spends over £85, next day delivery when orders are placed before 2.30pm and free returns.

Target market

Audience: Females aged between 25 – 35

Secondary Audience: Females aged between 18 - 25

Where to find us

Online:

Lornajane.co.uk

Debenhams.com

Houseoffraser.co.uk

Bricks and mortar:

Flagship Covent Garden store

6 Debenhams concessions (London Oxford Street, Birmingham, Manchester Trafford, Liverpool One, Sheffield Meadowhall, Glasgow St Enochs)

How do you benefit from the Lorna Jane program at Webgains?

Banners: Creatives updated in line with promotions and seasonal events

Datafeed: fully automated and updated daily

Commission: earn 5 commission

Cookie Length: 30 days

Affiliate Approval: Manually

Voucher Codes: both generic and exclusive codes possible with the voucher management tool

Lorna Jane PPC Policy

PPC Policy Restricted: affiliates are not allowed to run paid search campaigns, bidding on the store name, brands we stock as well. Affiliates are also allowed to link directly to our site. This applies to brand name and generic keywords.

Affiliates may wish to generate extra commission by using Pay per Click (PPC) advertising programs, i.e. Google Adwords, Yahoo, Bing.

These can help drive traffic to your website, which in turn will increase the number of visitors to the Lorna Jane website - boosting sales and earning you extra commissions.

Lorna Jane runs its own PPC advertising campaign; therefore we have prepared the following guidelines to ensure that there is no miscommunication with affiliates on PPC driven traffic.

• Affiliates are not allowed to bid on our brand name as a keyword within paid search activity (e.g. Lorna Jane, Lorna Jane UK, lornajane.co.uk, etc)

• Affiliates are not allowed to bid on mis-spellings or variations of our brand name as a keyword within paid search activity.

• Affiliates are not allowed to bid on hybrid (brand + generic) terms that contain our brand name (including misspells and variations) within paid search activity (e.g. Lorna Jane Clothing)

• Affiliates are not permitted to appear under search terms that contain our brand name.

NB: Lorna Jane does, from time to time, tender the use of ‘brand+generic’ PPC activity out to affiliates, so if you are an affiliate who specialises in this area, please contact the Webgains team.

To ensure you do not appear on these terms, you are required to assign a negative broad match to all Lorna Jane brand terms, including Lorna Jane, lornajane.co.uk, lornajane.com, lornajane.de.

• Affiliates may not link their PPC adverts directly to lornajane.co.uk or any sub-domain of lornajane.co.uk

• Affiliates may not buy, own or bid on any domain names with the word ‘lornajane’ in the URL

Brand terms may be contained within the subdomain, e.g.:

- www.lornajaneoffers.com – Not allowed

- www.offers.com/lornajane - Allowed

Affiliates are encouraged to promote Lorna Jane through the use of generic keywords, and are allowed to bid on purely generic keywords (e.g. activewear) and drive this traffic through a landing page to lornajane.co.uk

Ad Copy Restrictions

• Affiliates are allowed to use our brand name within their ad title for generic paid search activity

• Affiliates are allowed to use our brand name within their ad copy for generic paid search activity

• Affiliates are not allowed to direct link by using our official URL as the display URL within their ad copy

• Affiliates must not attempt to disguise affiliate links behind redirect URLs for the purpose of masking activity

Any affiliate found in violation of these restrictions will be given 24 hours notice to change their PPC campaign to make it compliant with the above stipulations. If this requirement is not adhered to we will cancel all commissions accruing to them until the changes have been made. Any affiliate found breaking these restrictions more than once will be immediately removed from the Lorna Jane programme.