Welcome to foto-erhardt.de

For more than 120 years, Foto Erhardt has been one of Germany’s leading photography retailers. In our online store, customers can choose from more than 8,000 products available for immediate delivery across photography, optics, and consumer electronics – ranging from beginner equipment to professional high-end technology.

Today, more than 1.7 million satisfied customers trust Foto Erhardt.

Our Affiliate Program

Our affiliate program is focused on profitable, performance-based partnerships on a CPO model.

We work with quality-oriented publishers who add genuine value to the customer journey through reach, content, reviews, editorial integration, or expert recommendations.

Pure demand-capturing models without additional customer value are not part of our program strategy.

Why Promote foto-erhardt.de?

• Attractive commissions of up to 7%

• High average order values

• Low cancellation rates

• Sales validated 25 days after shipment

• Regular customer promotions

• High-converting advertising materials

• Product data feed (CSV)

• 30-day cookie lifetime

• Premium conditions available for top affiliates upon request

Why Customers Buy from Foto Erhardt

• Wide product selection (more than 8,000 products in stock)

• Leading brands including Canon, Nikon, Sony, Leica, Panasonic, DJI, Fujifilm, Zeiss, and many more

• Free shipping and free returns

• 14-day return policy

• Fast delivery (typically within 2 business days)

• Professional expert advice

• 11 retail stores across Germany

Product Categories

• Digital DSLR cameras (e.g. Canon, Nikon, Sony)

• Mirrorless system cameras (e.g. Sony, Fujifilm)

• Premium lenses (Canon, Nikon, Sigma, and others)

• Binoculars (e.g. Swarovski, Leica, Zeiss)

• Action cameras & drones (e.g. DJI, Insta360)

• Studio and lighting equipment

• Camera accessories (tripods, bags, memory cards, and more)

Excluded: In-store reservation orders

Desired Publisher Types

We are looking for publishers with reach through websites, blogs, social media, newsletters, YouTube, or similar channels, particularly within the following areas:

• Photography & videography

• Technology & consumer electronics

• Outdoor, nature & adventure

• Binoculars & optics

• Buying guides, reviews & tutorials

Content, review, and editorial publishers who actively support purchasing decisions through expert recommendations are especially welcome.

SEA & Paid Advertising (Binding Policy)

• Brand bidding is strictly prohibited (e.g. “Foto Erhardt”, “foto-erhardt”, misspellings, or trademark variations)

• Brand combinations are also prohibited (e.g. “Foto Erhardt Canon”, “Foto Erhardt voucher”, “Foto Erhardt offers”)

• Generic SEA campaigns (e.g. “buy Canon camera”) require prior written approval

• This policy also applies to Google Shopping, Display Ads, YouTube Ads, Paid Social, and comparable paid channels

• Violations may result in commission reversals and removal from the affiliate program

Voucher & Discount Communication (Binding Policy)

Only genuine voucher codes that have been approved in advance by Foto Erhardt may be promoted.

The promotion of implied, misleading, or non-existent voucher offers is strictly prohibited.

The following practices are not allowed:

• Voucher clicks without an actual voucher code

• Claims such as:

  • “No code required”

  • “Voucher after newsletter sign-up”

  • “Free shipping from €X”

  • “Automatically applied in the cart”

• Any click generation without a genuine voucher-related customer benefit

Newsletter discounts, cart discounts, and system-generated promotions available automatically to all customers are not considered vouchers and may not be advertised as such.

Voucher Sites & Deal Publishers (Quality Requirements)

Voucher and deal publishers must be able to demonstrate that they generate genuine upstream traffic.

The mere display of voucher codes to users already at the checkout stage is not permitted.

Preferred promotional methods include:

• Homepage or category page placements

• Editorial integrations

• Promotion via newsletters, push notifications, or comparable reach channels

We reserve the right to:

• Only reward transactions where an approved voucher code was actually redeemed

• Decline commission for transactions without a valid voucher code

Attribution & Profitability

• Our goal is to fairly reward value-adding marketing touchpoints

• Transactions without a clear publisher contribution may be reviewed and, where appropriate, declined

• Partnerships may be evaluated regularly based on CPO efficiency, cancellation rate, and traffic quality

Prohibited Promotional Methods

• SEA without prior approval

• Add-ons, iFrames, and overlays

• Pop-ups and pop-unders

• Post-view tracking

• Cookie dropping

• Forced clicks

• Direct redirects

• Toolbars or similar technologies

• Typosquatting and URL hijacking

• Incentivized traffic without prior approval

Important Notice

In the event of violations of these program terms, Foto Erhardt reserves the right to reverse commissions, make retrospective adjustments, and remove publishers from the affiliate program.

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