Company Description : Lions Gate Entertainment Corporation, doing business as Lionsgate, is an American-Canadian entertainment company. It was formed by Frank Giustra on July 10, 1997, in Vancouver, British Columbia, Canada and is currently headquartered in Santa Monica, California, United States. In addition to its flagship Lionsgate Films division, which generated the seventh-highest gross revenue in North America in 2015, the company contains other divisions such as Lionsgate Television and Lionsgate Interactive. It owns a variety of subsidiaries such as Summit Entertainment, Debmar-Mercury, and Starz Inc. Campaign Description: Lionsgate campaign needs to be promoted on CPS (cost per subscriptions) Objective : To increase visibility and driving potential customers to Lionsgate App.
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