Rules that need to be respected on Loterie National : 1. Brand Safety: a. Clear mention of ‘sender’, meaning that the e-mail is sent by the Publisher b. Clear mention in header&footer that an e-mail is sent by a 3rd party (not Lottery) Publisher c. Clear indication of the delay when unsubscribing d. There will be no creative freedom: the e-mailing template is approved, and the publisher is only allowed to us the pre-approved e-mail material as delivered by the client (no changes made by Publishers) e. IAB-rules are in place f. A penalty fallback scenario can be put in place in case of the publishers do not respect these rules. g. No cashback allowed 2. Penalty Rules : - If a publisher does not respect the rules, we can remove him from the campaign Loterie National - If the fraud is important we can cancel the results done during the month by the publisher, and refuse him on the campaigns
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