KP Away affiliate program

Through the Away Affiliate Program, your site visitors can shop thoughtfully designed suitcases, bags, and accessories for whatever their travel needs! Away's products come in a variety of colors for whatever their style. This program offers a 30-day cookie duration.

Away started with the perfect suitcase, then built from there, creating a range of travel standards that speak to different personal travel styles and needs, each one developed from the travel stories of friends and seatmates. Our pieces aren’t “smart,” they’re thoughtful, with features that solve real travel problems and premium materials chosen to be resilient and beautiful. The result: travel standards that are perfectly, functionally minimal—that help you find your way by staying out of it.

Benefits of the program

·       Our affiliate program offers 6% commission and a 30-day tracking window (Buying luggage is an investment and the audience can take a longer time to decide on the purchase. Our tracking window gives your audience a full 30 days to make up their mind.)

·       Dedicated affiliate manager

·       Regular product releases

·       Search optimization tips for best circulation

·       Customer centric: Away is a company with awesome support which means your audience will always get an answer.

·       No coupon competition: We don’t work with coupon sites and don’t have public discounts. The first click attribution system is in place.

Our affiliates:

Our ideal affiliate partners are bloggers, influencers, reviewers, Vloggers, podcasters, publications, and brands that are aligned within our industry. So, we may look at:

•                High trust score for website (25+ with exceptions).

•                High engagement on social platforms (13,000+)

•                Synergy in industry relevance for our brand: We have a specific marketing   

           strategy and are looking for partners with a similar audience profile. Our partners have an audience that wants to read about experiences, learn how and where to travel, give back to the community. The away consumer is a trend setter that loves urban travel, travel on the path less known and experience cultural communication. The  content should reflect this lifestyle.

•                A secure website. Search optimization is important. The partner domain needs 

           to be of high quality and current.

We do not accept:

•                Coupon blogs or directories that directly link to codes, vouchers or discounts to 

           drive traffic

•                A business that is not relevant to our industry

We encourage:

•                Utilizing our latest creatives: Our products may go out of stock or may have limited production. Updating links regularly will provide the best UX for the user.

•                Anchor text with in-links that go deeper into the website for best ROI. Travel sites need to be creative and move away from the traditional links anchored to price, product names and brands. Focus on features of the product and the value provided to the user. Link on those phrases. It is definitely better in terms of organic search for you and us!

•                Updating old content to make it more current plus changing and product links regularly.

Publishers with the best results do some of the following:

•                Retail and E- commerce websites and blogs utilize the Away brand name and curate articles targeted around reviews. They tend to publish comparative articles with pros and cons with other brands as these convert well. Focusing on lists creates better CTR. E.g. Best Travel Products for Men, Top 5 Holiday Gifts for the Traveler in Your Life, Away vs Tumi: Quality and Popularity, I Traveled with the Away Large Suitcase for 5 Days.

•                Media Publications and News websites/blogs/channels see the best conversion focusing on the brand and its growing popularity with modern travelers who want style and cost effectiveness with promotion of the limited edition and seasonal products.

•                Personal Blogs, Vlogs and Social Channels: The best converting affiliates utilize personal reviews of our products, they recreate experiences making our product a part of their journey, focus on the brand value and style, love the fact that our limited editions are actually limited as it makes them more exclusive and they utilize phrases rather than keywords as (anchor text) for leading users to our site rather than saying buy, shop, or linking only to the product name.

Link creatively and to the product/page being referred to for best CTR and ECR.

Terms and Conditions: 

Trademark Bidding:

·      Trademark bidding is NOT allowed. Bidding is not permitted on the Away trademark, or any variation or misspelling of the trademark, including Away Travel or Awaytravel.com. Direct linking on any of our branded terms or variations (including misspellings) is strictly prohibited.

·      Trademark Plus bidding requires authorization from the Away team. Open Trademark Plus bidding is NOT permitted. If you are interested in obtaining rights to TM+ bid, please reach out directly to the Away team.

Campaigns & Links

·      Links must be current; affiliates running outdated links on their site(s) are subject to dismissal from the program. Hijacking links from other sites is strictly prohibited. Affiliates are permitted only to use links and offers that are available from the Pepperjam platform or from the Away team.

·      Email campaigns are allowed on a case-by-case basis. Affiliates must be Can-SPAM compliant. Please contact the program manager for the most up to date suppression list and email creative.

·      We allow PPC on non-branded terms and, with that, we allow direct linking on these terms as well.  That being said, you must be sure to indicate you're an affiliate with the abbreviation 'aff' at the end of your ad.

·      All affiliates are required to use the most up-to-date creative, and only creative found in the Away affiliate program

Coupon/Offer Code Policy

·      Affiliates may only promote codes that are provided through the Away Pepperjam affiliate program. Please note that sales containing a code that is not provided directly by Away or is not listed within Pepperjam will be subject to commission reversals and may result in your removal from the program. 

·      Incentivized sites are allowed on a case-by-case basis. If you are using incentivized methods and are not approved by Away, affiliates may be subjected to commission reversal and expiration from our program. 

Website & Content 

·  Publisher web site shall not, in any way, copy or resemble the look and feel of the Away web site or content.

·      Affiliate publishers shall not frame or permit the framing of any page of the Away website.

All affiliates will be accepted into the program on a case by case basis. Violation of any of the above terms may result in immediate termination from the Affiliate Program. We reserve the right to reverse commissions in case of any violations.

Customers who utilize a Card Linked Offer are not eligible to receive cashback from another loyalty reward program other than the Card Linked Offer. Away reserves the right to reverse any orders which use the Card Linked Offer and have an affiliate cookie. Please update store pages on your site to reflect this requirement.