Kotak 811 - New affiliate program

Company Description: Established in 1985, the Kotak Mahindra Group is one of India’s leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group’s flagship company, received a banking license from the Reserve Bank of India (RBI). With this, KMFL became the first non-banking finance company in India to become a bank – Kotak Mahindra Bank Limited. The consolidated balance sheet of Kotak Mahindra Group is over 1 lakh crore and the consolidated net worth of the Group stands at 13,943 crore (approx US$ 2.6 billion) as on September 30, 2012. Campaign Description: It is a CPL(cost per lead) campaign wherein we must bring quality leads for Kotak Home Loan. The advertiser is offering its affiliates to run it in with mentioned targeted cities and audiences. All allowed promotional methods are selected under traffic sources Location Targeting:-  Tier 1 and Tier 2 Age > 24-45 PAN India Channels:- Email and SMS KPI : Hard KPI of 0.5% high intent leads to loan disbursal  Income - Eligibility 7Lacs annual income Campaign Objective: To generate quality Leads for Kotak personal loan.