King of Paints affiliate program

King of Paints Breathe-Well:trademark: Affiliate Programme Description

King of Paints is a fast-growing, premium paint brand with a strong visual identity and global trademark protection, now making a major impact in the UK home improvement market. We offer high-performance interior and exterior paints, with our flagship new launch — Breathe-Well:trademark: — specifically engineered to tackle the UK’s damp and mould crisis.

Breathe-Well:trademark: is a premium, breathable, anti-mould interior matt emulsion (Class 0 fire rated, ultra-low VOC, Eurofins Indoor Air Comfort Gold A+ certified, non-toxic, and biodegradable). Developed in partnership with leading Italian manufacturer Colorificio Srl Giolli, it is ideal for homes with asthma, allergies, children, or pets.

Every single tin sold supports Asthma + Lung UK — the UK’s leading lung health charity — through a national partnership. A donation is made from every unit sold, directly funding research, support, and awareness for people living with asthma, COPD, and other lung conditions.

Why publishers love promoting us:

· high relevance for health, parenting, home improvement, DIY, sustainability, and charity audiences.

· Strong emotional story (father-daughter led innovation inspired by personal lung health challenges).

· Premium positioning with excellent margins and repeat-purchase potential.

· Wide availability: Online at kingofpaints.co.uk + major retailers (B&Q, Tesco, The Range, Rackhams, and independents).

· High-quality creatives, data feeds, and dedicated affiliate support.

· We are an active brand with regular new product launches, strong PR momentum, and ongoing charity campaigns that drive genuine consumer engagement and high conversion rates.

What Publishers Can Expect

• Commission Structure:
  - 5% commission on all net sales (excluding VAT and shipping) via the Breathe-Well:trademark: range and full King of Paints site.
  - Tiered bonuses available for top-performing publishers (contact us for details).
  - Increased rates possible for exclusive campaigns or high-volume partners

• Cookie Duration: 30 days (last-click wins)

• Recall / Validation Period: 45 days.

King of Paints Breathe-Well™ Affiliate Programme Description

King of Paints is a fast-growing, premium paint brand with a strong visual identity and global trademark protection, now making a major impact in the UK home improvement market. We offer high-performance interior and exterior paints, with our flagship new launch — Breathe-Well™ — specifically engineered to tackle the UK’s damp and mould crisis.

Breathe-Well™ is a premium, breathable, anti-mould interior matt emulsion (Class 0 fire rated, ultra-low VOC, Eurofins Indoor Air Comfort Gold A+ certified, non-toxic, and biodegradable). Developed in partnership with leading Italian manufacturer Colorificio Srl Giolli, it is ideal for homes with asthma, allergies, children, or pets.

Every single tin sold supports Asthma + Lung UK — the UK’s leading lung health charity — through a national partnership. A donation is made from every unit sold, directly funding research, support, and awareness for people living with asthma, COPD, and other lung conditions.

Why publishers love promoting us:

· high relevance for health, parenting, home improvement, DIY, sustainability, and charity audiences.

· Strong emotional story (father-daughter led innovation inspired by personal lung health challenges).

· Premium positioning with excellent margins and repeat-purchase potential.

· Wide availability: Online at kingofpaints.co.uk + major retailers (B&Q, Tesco, The Range, Rackhams, and independents).

· High-quality creatives, data feeds, and dedicated affiliate support.

· We are an active brand with regular new product launches, strong PR momentum, and ongoing charity campaigns that drive genuine consumer engagement and high conversion rates.

What Publishers Can Expect

• Commission Structure:
  - 5% commission on all net sales (excluding VAT and shipping) via the Breathe-Well™ range and full King of Paints site.
  - Tiered bonuses available for top-performing publishers (contact us for details).
  - Increased rates possible for exclusive campaigns or high-volume partners

• Cookie Duration: 30 days (last-click wins)

• Recall / Validation Period: 45 days.