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JAG was born in 1972 on Chapel Street in Melbourne - the only fashion store on a street filled with butchers. Founded by Adele Palmer, her unique vision took denim innovation to the world, labelling JAG as the original Australian denim brand.
Jags Jeans is a group of "designing women" who live life just like you who know exactly how you feel when trying on jeans.Jag collection has grown to include fashion perfect for every season and every climate.