Company Description: IMRB Grocery is the mobile audience measurement meter developed by IMRB | Digital. The meter ANONYMOUSLY tracks mobile phone usage across thousands of people who voluntarily agree to download and register the app. Users receive monthly gifts/incentives for simply being part of this research. Broad usage and behavioral insights are shared with organizations, which then create effective products/services for mobile phone users. Campaign Description: IMRB Grocery app is meant to gauge the behavior of mobile audiences pertaining to their shopping, browsing, and other characteristics. Objective: To generate registrations for IMRB Mobile App Target Group: PAN India Metro Cities Non-metro Cities 60% 40% Conversion Flow: The user downloads the app. User registers. Use claims Today's coins Conversion Tracked
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