Identity affiliate program

Identity Direct is a world-leading supplier of personalized gifts for anyone who wants something special. The company customizes lunch bags, backpacks, swim bags, drink bottles, towels, pencils, school essentials, gifts for the home, and more. This program offers a 30-day cookie duration.

The Identity Direct Affiliate Program allows you to turn our hundreds of personalized products for children, families and the home into revenue for yourself. This program offers a 90-day cookie referral period.

10% discount on all products up to 31 December
About Identity the Jewellers
Identity are a fast-growing and highly-successful jewellery retailer hungry for growth.
The company has a highly successful bricks and mortar business which it is using to inform selection of the most successful products online. They have the only dedicated watch shop in the Midlands as well as being one of the largest jewellers in the Midlands.
Identity has a high, rising profile through growing coverage in the fashion media including publications like GQ magazine & Tatler as well as through more wide-ranging media including Capital FM.
Identity is passionate about customer service keeping ensuring that repeat orders are high & returns are low. The company has a dedicated sales & order-processing team to ensure happy customers. We have a Trustpilot rating of 9.4 out of 10.
Identity is currently a finalist in the UK Independent Jeweller of the Year.
Why Join The Identity the Jewellers Program?

• Datafeed: Fully automated and updated daily
• Commission: 10% default commission
• Recall Period: 30 days
• Cookie Length: Industry-leading 60-day cookie length to help you win repeat business
• Affiliate Approval: Automatic
• Banners: Provided via Webgains banners will be regularly updated in line with promotions.
• Voucher codes: Available on request
• Average order value currently £62.11 & rising
• Current conversion rate of 1.71% - we are working with affiliates & our development team to increase this rapidly
• Free delivery: We're dedicated to removing as many obstacles as possible from people buying from us
• Over 14,000 products

What we can offer you:
A successful campaign can't happen without you & we recognise that. To help the business grow we're dedicated to helping affiliates to get the best out of their time & efforts. We want to ensure that our ambitions match your own.
We're offering:

• Support: We can offer successful affiliates the best support possible.
  
• Resources: There will be more resources devoted to your success than on any other campaign. In addition to Webgains support, the client has taken on the services of a specialist affiliate management company. This company will be providing additional incentives to the top affiliates as well as working with you as much as you would like. If you need extra help, they will grant it to you.
  
• Rapid Improvements: We will be working with affiliates to learn what works for them. We recognise that a website needs to constantly improve in order to improve its conversion rate. We will be asking for your requests for changes as well as undertaking conversion-testing to ensure that the conversion rate & the value per visitor of the website is maximised over time while the cost per customer is minimised.
  
• The widest range of products: We stock over 90 brands of Jewellery and are bringing to market a number of new lines that will be exclusive to us in the UK.
• Flexibility: We are able to react more quickly than our competitors, implementing changes to the website on the same day where
• A Wide Scope: Identity takes orders worldwide with large volumes of business coming from the USA & Spain as well as our primary market, the UK.

PPC Policy
Our paid search is restricted. It is currently closed to the search engines for text & product listing ads but for those looking to advertise using display ads or on social media, we welcome your application.

 

Identity Direct

Welcome to the Identity Direct program, with a default commission of up to 12% and an average order value of £25, affiliates can earn an average commission of £2.50 per sale. The Identity Direct programme is managed by The Digital House.

About Identity Direct

Identity Direct are a personalised store based in Sydney, Australia, providing personalised names in print and on products. Identity Direct are one of the biggest suppliers of personalised products for children in the world having been in business for more than 15 years. Every year they produce more than 600,000 items from a huge product line up. More than 500 individual items - toys, books, bags and more - can be personalised with a child's name. Their most popular product is the My Adventure Book series, which includes the My Christmas Adventure story as well as a large line of Disney characters.

Identity Direct have run a profitable affiliate programme in Australia for the last 5 years.

The Programme

We have an excellent conversion rate averaging 10%, which is due to the uniqueness of our products. Many of our customers take advantage of a wealth of price-breaking offers, such as discount codes select offers. We also have many returning customers, so affiliates will often earn multiple commissions from the same customer during the 30-day cookie period.

A compelling commission rate of 8-12% is offered to you for every validated sale.

8%: 1-5 sales per month

10%: 6-12 sales per month

12%: 13+ sales per month

With an average order value of around £25, average commissions are approx. £2.50 per sale. We are happy to discuss increasing this rate of commission for our highest performing affiliates, and are also willing to consider offering prizes for competitions in certain circumstances. Please note that commissions are paid on total basket value minus VAT and delivery. Incentive affiliates such as Cashback affiliates will earn 8% commission from every sale and there will not be a tiered structure

Linking Methods and Creative

Identity Direct provides a variety of linking methods and creative options, including a variety of banners, flash and static text links. We would request that affiliates do not alter any of the creative or text links available through the interface without prior written consent from The Digital House. Affiliates are also requested not to hardcode banners into their sites, so that any creative updates take immediate effect.

In certain circumstances bespoke/co-branded creative, emails or landing pages can be created on request. Please contact The Digital House to discuss this further.

Affiliates are requested to make every effort to maintain the most current pricing information in their promotions.

Datafeed

Identity Direct offer a full data feed available through the Affiliate Window system. this includes an inventory of 500 items updated daily.

Terms and Conditions

Paid Search

Identity Direct operates a strict policy on paid search activity. These Terms and Conditions are applicable on any ad platform, including, but not limited to search engines, content networks and social networking advertising placements.

Affiliates are not permitted to bid or appear on brand searches. In order to avoid any broad-match/extended-match issues, affiliates must add Identity Direct brand terms and misspellings (including, but not limited to, keywords such as ‘identitty direct’, ‘identity direction’, ‘identity-direct’, etc.) as negative keywords in all paid search activity.

Affiliates are not permitted to bid or appear on extended or hybrid brand searches (for example: ‘identitydirectbooks’).

Unless explicit permission has been given, affiliates are not allowed to perform direct linking PPC activity to the Identity Direct website.

Affiliates are not permitted to use the brand name (including misspells and variations) as a domain or sub domain, however may use the Identity Direct brand as a sub folder.

Example:

NOT permitted: www.identitydirect-offers.co.uk

NOT permitted: www.identitydirect.affiliatesite.com

Permitted: www.affiliatesite.co.uk/identitydirect

Permitted: www.affiliatesite.com/identitydirectoffers

Intellectual Property Rights

Affiliates must respect the intellectual property rights of Identity Direct. These rights include trademarks and service marks, copyright and related rights, trade names and domain names, rights to goodwill and rights in confidential information.

Please note that any affiliate found contravening the T&C’s may have their commissions declined and face suspension from the programme. In extreme circumstances Identity Direct reserves the right to immediately suspend any affiliates found contravening these terms and conditions, declining any commissions accrued from the activity.

Identity Direct and the affiliate team at The Digital House are keen to work hand-in-hand with affiliates to forge a profitable relationship for all parties. For more information, assistance, advice or further clarification on whether any of your activities could contravene any of the above Terms and Conditions, please contact The Digital House (details below).

Feedback and Support

The Identity Direct affiliate programme is managed by the affiliate team at The Digital House. If you have any questions, suggestions or would like clarification on any points, we would love to hear from you.

Please email [removed] or call 0[removed].

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The Identity Direct Affiliate Team.