Hotstar [CPV] US affiliate program

Company review: Star India officially launched Hotstar in February 2015 after fifteen months of development, coinciding with the upcoming 2015 Indian Premier League (for which Star had recently acquired the streaming rights). The ad-supported service initially featured a library of over 35,000 hours of content in seven regional languages, as well as live streaming coverage of sports such as cricket(on a tape delay of several minutes), football, and kabaddi. Star CEO Sanjay Gupta felt that there "[weren't] many platforms available to Indian consumers offering high-quality, curated content besides, say, YouTube", and explained that the service would appeal most prominently to the growing young adult demographic, and feature "very targeted" advertising. He estimated that by 2020, the service could account for nearly a quarter of Star's annual revenue. Campaign Description: Hotstar is accessible via its website, as well as mobile apps for Android and iOS devices. Objective :To derive successful Subscriptions through publishers.