Company Description: HDFC ERGO General Insurance Company is a joint venture between the Housing Development Finance Corporation Ltd. (HDFC), India’s premier Housing Finance Institution, and ERGO International AG the primary insurance entity of the Munich Re Group of Germany. The Company marked the first merger in the General Insurance sector in August 2017, with IRDAI’s approval for the merger of HDFC ERGO General Insurance Co. Ltd. with HDFC General Insurance Ltd. (formerly known as L&T General Insurance Co. Ltd.), and the merged entity, known as HDFC ERGO General Insurance Co. Ltd., is the third-largest General Insurance provider in the private sector.
Campaign Description: It is a CPA (cost per acquisition) campaign wherein we must bring sales for HDFC Ergo car insurance. The advertiser is offering its affiliates to run it in with mentioned targeted cities and audiences. All allowed promotional methods are selected under traffic sources.
Targeting: Pan India
Targeting audience - Age 20- 55 years male, Income 6 lac and above
Campaign Objective: To generate sales for HDFC ERGO Car Insurance.
Targeting: Pan India
Targeting audience - Age 20- 55 years male, Income 4 lac and above
DRR to be maintained – 15 leads per day; end date is 27Th Oct
Note: Brand bidding is prohibited
HDFC Ergo Insurance, HDFC Insurance, HDFC ERGO General Insurance
General Terms
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Company Description: HDFC ERGO General Insurance Company is a joint venture between the Housing Development Finance Corporation Ltd. (HDFC), India’s premier Housing Finance Institution, and ERGO International AG the primary insurance entity of the Munich Re Group of Germany. The Company marked the first merger in the General Insurance sector in August 2017, with IRDAI’s approval for the merger of HDFC ERGO General Insurance Co. Ltd. with HDFC General Insurance Ltd. (formerly known as L&T General Insurance Co. Ltd.), and the merged entity, known as HDFC ERGO General Insurance Co. Ltd., is the third-largest General Insurance provider in the private sector. Campaign Description: It is a CPA (cost per acquisition) campaign wherein we must bring sales for HDFC Ergo car insurance. The advertiser is offering its affiliates to run it in with mentioned targeted cities and audiences. All allowed promotional methods are selected under traffic sources. Targeting: Pan India Targeting audience - Age 20- 55 years male, Income 6 lac and above Campaign Objective: To generate sales for HDFC ERGO Car Insurance.