HDFC Ergo Car [CPL] affiliate program

Company Description: HDFC ERGO General Insurance Company is a joint venture between the Housing Development Finance Corporation Ltd. (HDFC), India’s premier Housing Finance Institution, and ERGO International AG the primary insurance entity of the Munich Re Group of Germany. The Company marked the first merger in the General Insurance sector in August 2017, with IRDAI’s approval for the merger of HDFC ERGO General Insurance Co. Ltd. with HDFC General Insurance Ltd. (formerly known as L&T General Insurance Co. Ltd.), and the merged entity, known as HDFC ERGO General Insurance Co. Ltd., is the third-largest General Insurance provider in the private sector.

Campaign Description:  It is a CPA (cost per acquisition) campaign wherein we must bring sales for HDFC Ergo car insurance. The advertiser is offering its affiliates to run it in with mentioned targeted cities and audiences. All allowed promotional methods are selected under traffic sources.

Targeting: Pan India

Targeting audience - Age 20- 55 years male, Income 6  lac and above

Campaign Objective: To generate sales for HDFC ERGO Car Insurance.

Targeting: Pan India

Targeting audience - Age 20- 55 years male, Income 4 lac and above

DRR to be maintained – 15 leads per day; end date is 27Th Oct

Note: Brand bidding is prohibited
HDFC Ergo Insurance, HDFC Insurance, HDFC ERGO General  Insurance

General Terms

• All allowed traffic sources are mentioned in the campaign detail.
• Authentic promotional methods should be used to promote the campaign.
• Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.
• Any violation of rules or using unapproved creative is subject to legal action and heavy penalty.
• Campaign will be tracked offline

Company Description: HDFC ERGO General Insurance Company Ltd. is a joint venture between HDFC Ltd., India’s premier Housing Finance Institution and ERGO International AG, the primary insurance entity of Munich Re Group. The Company offers complete range of general insurance products ranging from Motor, Health, Travel, Home and Personal Accident in the retail space and customized products like Property, Marine and Liability Insurance in the corporate space.

Campaign description: HDFC Ergo Car is a CPL (cost per Lead) campaign wherein we must bring quality leads by maintaining conversion rate for HDFC Ergo car insurance. The advertiser is offering its affiliates to run it in with mentioned targeted cities and audiences. 

Targeting: Pan India (Delhi location leads to be less than 10%)

Targeting audience -  Age Group: 25+ M/F, Income: 3L & above.

Campaign Objective: To generate quality leads for HDFC ERGO Car Insurance.

Validation Criteria: Right Party Contactable

Targeting audience - Age Group: 25+ M/F, Income: 3L & above.

Targeting geos: Pan India

Hard KPI: Raw lead to Sale ratio to be achieved 3.5% and above

•    All allowed traffic sources are mentioned in the campaign detail.
•    Authentic promotional methods should be used to promote the campaign.
•    Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.
•    Any violation of rules or using unapproved creative is subject to legal action and heavy penalty.

Brand bidding is not allowed. HDFC Ergo Car, HDFC car insurance, Car insurance HDFC 

Company Description: HDFC ERGO General Insurance Company is a joint venture between the Housing Development Finance Corporation Ltd. (HDFC), India’s premier Housing Finance Institution, and ERGO International AG the primary insurance entity of the Munich Re Group of Germany. The Company marked the first merger in the General Insurance sector in August 2017, with IRDAI’s approval for the merger of HDFC ERGO General Insurance Co. Ltd. with HDFC General Insurance Ltd. (formerly known as L&T General Insurance Co. Ltd.), and the merged entity, known as HDFC ERGO General Insurance Co. Ltd., is the third-largest General Insurance provider in the private sector. Campaign Description:  It is a CPA (cost per acquisition) campaign wherein we must bring sales for HDFC Ergo car insurance. The advertiser is offering its affiliates to run it in with mentioned targeted cities and audiences. All allowed promotional methods are selected under traffic sources. Targeting: Pan India Targeting audience - Age 20- 55 years male, Income 6  lac and above Campaign Objective: To generate sales for HDFC ERGO Car Insurance.  

Company Description: HDFC ERGO General Insurance Company Ltd. is a joint venture between HDFC Ltd., India’s premier Housing Finance Institution and ERGO International AG, the primary insurance entity of Munich Re Group. The Company offers complete range of general insurance products ranging from Motor, Health, Travel, Home and Personal Accident in the retail space and customized products like Property, Marine and Liability Insurance in the corporate space. Campaign description: HDFC Ergo Car is a CPL (cost per Lead) campaign wherein we must bring quality leads by maintaining conversion rate for HDFC Ergo car insurance. The advertiser is offering its affiliates to run it in with mentioned targeted cities and audiences.  Targeting: Pan India (Delhi location leads to be less than 10%) Targeting audience -  Age Group: 25+ M/F, Income: 3L & above. Campaign Objective: To generate quality leads for HDFC ERGO Car Insurance.