George W Davies affiliate program
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About GWD
GWD is a contemporary British fashion brand created by renowned designer George Davies — the visionary behind NEXT, George at ASDA, and Per Una.
We specialise in distinctive womenswear and kidswear, blending British creativity with global trend influences. Each collection offers effortless outfit-building, beautiful detailing, and confident, expressive style.
With over 20 years of experience creating best-selling, trend-led ranges, our team brings deep expertise and a commitment to exceptional quality and fit.
What Makes GWD Unique
Eye-Catching Styles – standout embellishment, signature prints, and expressive colour.
Quality Pieces – premium fabrics and fit at attainable prices.
Mini-Me Coordination – matching and complementary looks across womenswear and girlswear for stylish “twinning” moments.
Expert Experience – a dynamic creative team led by George Davies.
Womenswear
Effortless, sophisticated, and boldly feminine – from luxe co-ords and partywear to elevated everyday pieces. Designed for women who want to look polished without losing individuality.
Kidswear
Playful, trend-led fashion for girls and boys (ages 3–14), made for easy mixing and matching. Our “Mini-Me” designs mirror key womenswear looks, perfect for modern family style.
Affiliate Partnership Overview
We collaborate with fashion-focused publishers, influencers, and editorial platforms who share our eye for trend and quality.
Ideal Partners:
Fashion and lifestyle influencers (LTK, RewardStyle, ShopStyle, Skimlinks, etc.)
Editorial, fashion, and shopping-guide platforms
Content creators producing curated edits, seasonal collections, or outfit inspiration
We’re not currently onboarding generic coupon or cashback sites without relevant fashion content.
Programme Details:
Base Commission: 5% (excl. delivery)
Editorial & Premium Partners: up to 12%
Cookie Length: 30 days
Affiliate Approval: Manual (quality-controlled)
Feed: Automated daily product data updates
Creative Assets: Updated seasonally (banners, lookbooks, imagery)
PPC PolicyPPC Policy: Closed – Brand Protection Enforced
Affiliates are not permitted to:
Bid on GWD brand terms or misspellings, including:
“GWD”, “George W. Davies”, “GWD by George W. Davies”, “GWD clothing”, “GWD dresses”, or any variation.Use GWD domain URLs or display URLs in ad copy.
Run Google Shopping ads using the GWD feed unless explicitly approved in writing.
Exceptions:
Approved CSS partners (CEON Internet / ShoppingScanner UK, Shoparize) may run Google Shopping campaigns using the GWD feed.
Ad copy must accurately represent the brand and not imply official affiliation or ownership.
Violations:
Any affiliate found breaching this policy will be removed from the programme and forfeit commission on non-compliant traffic.
Open – affiliates may run paid search or shopping campaigns, including brand terms, provided ad copy remains brand-appropriate and accurately represents GWD.
Contact
For partnership enquiries or creative assets, please contact:
