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Born out of passion and perseverance, Freez has been making waves in the fashion industry since its inception in 1993. Founded by Lisa Allen, whose background as a fashion sales rep & working in her parents jean store growing up ignited her entrepreneurial spirit. Freez started as a single brick-and-mortar store in Gymea, NSW. Lisa's dedication and vision led to the expansion of Freez, with additional stores in the Sutherland Shire. Despite the challenges of balancing business ownership and family life, Lisa and her husband Mick persevered, eventually transitioning Freez into the digital realm with the launch of their online store in 2007, a bold move during the infancy of online retail. Recognizing the demand for Freez products beyond their own stores, they seized the opportunity to enter the wholesale market in 2014 after 5 years of getting their manfacutring processes in order. This enabled them to expand Freez's reach to boutiques and online retailers across Australia, New Zealand, and beyond. In 2019, after 26 years of success, Lisa and Mick embarked on a new chapter, closing their flagship store in Gymea, Sydney, and relocating to Queensland to start a new phase of Freez. Lisa & Mick were very exicted when their daughter joined the business in 2020. With her fresh ideas, impressive social media skills and innovative approach, Bianca injects new energy into the brand cementing Freez as a true family affair. Today, Freez continues to thrive as a beacon of style and quality and has expanded their size range to cater for size 24