KPI: 2d RR 20% - 100% payment 3d RR 19% - 90% payment 4d RR 18% - 80% payment 5d RR 17% - 70% payment 6d RR 16% - 60% payment 7d RR 15% - 50% payment Target: 18+ only For direct publishers only User Flow: 1. User clicks on banner and is redirected to Google Play or the App Store. 2. User successfully downloads and installs the application. 3. User opens the application for the first time.
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