First Utility affiliate program

First Utility is one of the UK’s largest independent energy suppliers with over 1 million residential customer accounts in the UK. First Utility is pioneering the use of new technology within the energy sector to empower its customers to control their energy spend. It was also the first UK energy supplier to offer smart meters to all its customers in 2008.

First Utility are title sponsors of the Rugby Super League which is watched by over 2 million viewers each year.

Creative/Banners

First Utility have provided a range of creative assets, both dynamic and static, in a variety of dimensions, for all affiliates to use.

NOTE: Publisher commission is paid out once confirmation of the energy switch has been received, any leads which we have not received confirmation from First Utility for, will be cancelled

First Utility Ltd is the UK’s largest independent energy supplier and is focused on saving its customers money on their energy spend through cheaper tariffs and helping customers consume less.
Founded in 2008 with energy efficiency at its core, First Utility was the first UK energy supplier to offer smart meters to all of its customers. In 2012 the company launched my:energy, an online analytics service which provides consumers with personalised information regarding their energy usage, together with comparisons to similar households and tailored energy conservation plans.
Today, First Utility has more than 190,000 customers and continues to innovate in the development of competitive energy tariffs, online services, next generation smart meters and behavioural insight tools. First Utility also offers a very compelling Price Promise* on it’s iSave Everyday tariff that guarantees to be cheaper than the Big Six standard tariffs.
Commission Structure:
£40 per successful approval of a new customer to the iSave dual fuel tariff.
£50 per successful approval of a new customer to the Smart as Standard dual fuel tariff.
Cookie Length:
30 days
Creative:
First Utility have provided an array of static and dynamic banners in a variety of dimensions for all affiliates to use.
Programme Terms and Conditions:
Affiliate websites must not mislead customers in anyway, First Utility should be referenced in the third person where necessary. Any use of the First Utility logo or trademark should at all times be in keeping with its distinctiveness and should not be amended in any way.
Please note that all applicants must complete the application form themselves. Affiliates may not use other marketing formats such as, but not limited to, telemarketing or Face to Face canvassing. For the avoidance of doubt this includes assisted switching in a shop or on their doorstep.
Affiliate sites must contain none of the following content:
• No pornographic content
• No violence or bad language
• No extremist religious content
First Utility have a diligent process in place for the tracking of fraudulent sales made on the affiliate program, any fraudulent sales made by an affiliate will result in their immediate removal from the First Utility affiliate program and pending commissions will be cancelled.
All affiliates of the First Utility program must adhere to the guidelines above and comply at all times. Any activity not in accordance with these will result in removal from the program.
PPC Restrictions:
Pay Per Click promotion is currently allowed on search engines such as Yahoo and Bing however the following conditions must be adhered to:
All Google Pay Per Click activity is strictly prohibited at this time for both direct and indirect linking.
Non-Google Pay Per Click activity is allowed with the following bidding restrictions:
Bidding on any First Utility related brand name, product name, variation, misspell or brand + generic search term is strictly prohibited across all search engines. These include but are not limited to:
First utility
Firstutility
1st utility
First utility prices
Smart as standard
Smart standard
Bidding on any Smart Meter related name, variation, misspell or Smart Meter + generic search term is strictly prohibited across all search engines. These include but are not limited to:
Smart meter
Smartmeter
Smart meters
Free smart meter
Free smart meters
Bidding on any residential utility competitor related brand name, variation, misspell or competitor + generic search term is strictly prohibited across all search engines. These include but are not limited to:
British Gas
E.ON
Eon
EDF
EDF energy
NPower
N Power
Scottish Power
Pay Per Click bidding is only acceptable for purely generic utilities related keywords.
All Pay Per Click activity must adhere to the guidelines above and comply at all times. Any activity not in accordance with these will result in removal from the program.
Email Campaigns:
If affiliates create any email shots they must be reviewed and approved by First Utility prior to sending, if this does not occur you will not be awarded for sales that are driven. We expect you to abide by the relevant UK legislation regarding email marketing which requires customer opt into a mailing list.
These terms and conditions can be amended with a 30 day notice period.