Firefly affiliate program
Über Firefly Firefly ist eine Autovermietung, die Mietwägen für Ferienreisen zu niedrigen Preisen anbietet. Firefly hat Standorte in den besten Reisezielen Europas, wo man hochwertige Fahrzeuge zu erschwinglichen Preisen bekommen kann. Das Mieten eines Fahrzeugs war noch nie so schnell oder so einfach.
Wir bieten eine Vielzahl an nützlichen Extras, welche die Buchung noch einfacher und angenehmer machen (Baby-/Kindersitze, GPS Navigtion, Wi-Fi Hotspots uvm.).
Bei uns gibt es weder Scherereien noch versteckte Kosten. Stattdessen bringt der Fast Track Service von Firefly einen noch schneller auf den Weg. Auch der Online Check-In sowie kostenlose Stornierung binnen 7 Tage nach Buchung bieten mehr Flexibilität.
Programmdetails:
Das Standard Provisionsmodell sieht wie folgt aus, Affiliates können jedoch von Aktionen oder Sonderkonditionen profitieren:
5% vom Buchungswert -
Firefly verprovisioniert alle gültigen Autoanmietungen. Die Kommission wird auf den vollen Buchungswert, einschließlich der Mehrwertsteuer und der Nebenkosten (Baby-/Kindersitze, Versicherungen etc.) bezahlt.
Werbebanner stehen Ihnen als .gif/jpeg zur Verfügung. Affiliates werden angehalten die über das Netzwerk zur Verfügung gestellten Banner verwenden, damit wir diese automatisch und für unsere Publisher zusätzlichen Aufwand aktualisieren können. Affiliates sind angehalten auf Anfrage Content zu aktualisieren oder zu entfernen.
Affiliates dürfen ausschließlich Aktionen bewerben, welche vom Netzwerk kommuniziert und freigegeben wurden.
Tracking
Die Cookielaufzeit beträgt 30 Tage. Buchungen über unsere mobile Website (responsive) werden aktuell leider nicht erfasst.
Der Order Abgleich erfolgt kanalübergreifend nach dem gängigen Last-Click Prinzip (aktuell Affiliate, Paid Search und Display).
Ein Third Party Tracking sowie Google Analytics sind ebenfalls im Einsatz, um ein funktionierendes Tracking gewährleisten zu können.
Cross-Program-Tracking ist eingerichtet, falls ein Kunde auf unsere DE Seite kommt, die Buchung jedoch aus einem anderen Land erfolgt (aktiv in UK, FR, DE, IT, ES, NL und BE).
Provisionen werden nach einer Laufzeit von 60 Tagen validiert, um Stornos und unrechtmäßige Buchungen zu entfernen.
Ausschlüsse
Bitte sprechen Sie mit Ihrem Ansprechpartner bei Webgains, bevor Sie Produkte bewerben, welche nicht unter Auto- und Transportervermietung fallen.
Teilnahmebedingungen
Suchmaschinenmarketing ist bei sämtlichen Suchmaschinen nicht gestattet. Brandbidding inklusive Falschschreibweisen und Wortkombinationen ist nicht erlaubt. Auch die URL darf als Anzeige- und Ziel-URL nicht verwendet werden.
Cashback/Bonusprogramme werden gebeten notwendige Maßnahmen in die Wege zu leiten, um Qualität sicherzustellen und Missbrauch auszuschließen. Bei Nichteinhaltung behalten wir uns das Recht vor die Zusammenarbeit zu beenden.
Gutscheinseiten müssen sich an die IAB Richtlinien halten und dürfen lediglich Aktionen bewerben, welche über das Affiliate Netzwerk kommuniziert wurden.
Metanetzwerke müssen transparent hinsichtlich der Herkunft des Traffics sein, da auch hier bei Nichteinhaltung die Zusammenarbeit beendet werden kann.
Preisvergleichsseiten müssen sich an die CMA Standards halten. Zugriff via API ist kompliziert und nur eingeschränkt möglich.
Bei allen Social Media Aktivitäten muss klar formuliert sein, dass die Anzeige durch den Partner erfolgt und nicht im Namen von Firefly.
E-Mail Marketing: Bitte fragen Sie Ihren Ansprechpartner bei Webgains nach Werbebanner. Das finale Template muss vor Versand von Firefly freigegeben werden.
Für alle Affiliates gilt: Die Art der Vermarktung sowie die Herkunft des Traffics muss zu jeder Zeit ersichtlich sein, da Firefly, in Absprache mit dem Netzwerk, bestehende Partnerschaften und generierte Provisionen überprüfen und beenden kann.
All your affiliate program data in one place
One dashboard to track Transactions - Revenues - Clicks - Payments with Strackr.com
Try for free
✔
✔
✔
✔
The standard commission rates are as follows but affiliates may benefit from promotional or bespoke rates:
5% of booking value
Firefly pay commission on all valid car bookings.
VAT is included in the basket value and therefore commission.
Commission is paid on the full price including ancillaries (such as baby seats or insurance products).
Banners are available in gif/jpeg format as standard. Affiliates are asked to avoid hard-coding creative so that the network can update these automatically. Affiliates are obliged to update or remove content upon request.
Affiliates should only promote offers that have been communicated or approved by the network and all relevant terms should be made clear.
TrackingFirefly operates a 30 day recurring cookie.
Unfortunately the platform for mobile conversions does not currently enable affiliate tracking.
Firefly de-dupes across other marketing channels on a last click basis; currently across Affiliates, Paid Search and Display according to the standard cookie hierarchy.
Third party tracking and analytics are in place so this should also ensure everything stays intact.
Cross-tracking is in place, e.g. in case affiliates send customers to the UK website but they convert on another (n.b. affiliate activity relates to UK, FR, DE, IT, ES, NL only).
Commissions are validated on a 60 day cycle in order to remove cancellations or illegitimate bookings.
Exclusions:Please enquire with the network before promoting a specific product that is outside standard car and van hire.
Publisher rules:The Paid Search policy applies to all affiliates unless explicit permission has been granted – please check with agency if you are unsure otherwise you risk declined commissions and removal from the programme.
No direct linking
No mention of Firefly in the domain
No bidding on branded keywords or mis-spells (e.g. Firefly, Fire Fly, fire-fly) – affiliates are instructed to add these as negative matches
Cashback/reward sites are expected to have the necessary measures in place to ensure quality and avoid abuse, partners may be removed if this is not the case.
Voucher sites must comply with IAB guidelines and only promote offers approved and communicated by the affiliate network.
Sub-networks are expected to be transparent over referrals and traffic sources, partners may be removed if this is not the case.
Price comparison sites must adhere to the CMA standards. API access is complicated and restricted.
Social media activity must make it clear that any advertising is by a partner and not posting on behalf of Firefly.
Email partners should ask the network about creative and must seek approval before broadcasting.
All affiliates must be transparent in how they are driving traffic and Firefly reserves right to, in agreement with the network, review any commissions and partnerships.
✔
✔
✔
✔
Ci-dessous, vous trouverez les taux de commission standards. Les affiliés peuvent aussi bénéficier d'offres promotionnelles ou de taux personnalisés:
5% de la valeur de la réservation.
Firefly verse une commission pour toutes les réservations valides..
La TVA est incluse dans la valeur du panier et participe donc à la commission.
La commission est calculée sur le prix total, options incluses (siège enfant, assurances etc.)
Les bannières sont fournies au format GIF/JPEG. Il est demandé aux affiliés d'éviter de modifier le code afin que les images puissent être mises à jour automatiquement. Les affiliés doivent mettre à jour ou supprimer les contenus dès que la demande leur en est faite.
Seules les offres officiellement annoncées peuvent être publiées par les affiliés, et les termes pertinents doivent être clairement identifiables.
TrackingFirefly utilise des cookies valides 30 jours.
Malheureusement, la plate-forme mobile ne permet pas pour l'instant le tracking d'affiliation.
Firefly dé-duplique les ventes entre différents canaux de diffusion sur la base de dernier clic. Cette déduplication s’effectue entre l’affiliation, les “adwords” et le display.
Un système tiers de tracking et d'analyses a été mis en place afin de garantir l'intégrité du système.
Un système de tracking-cross est également en place. Dans le cas où, par exemple, un affilié envoie un client potentiel sur le site Britannique mais que celui-ci valide la transaction sur un autre site. (Attention, tout ce qui a trait à l'affiliation ne concerne que le Royaume-Uni, la France, l'Allemagne, l'Italie, l'Espagne et les Pays-Bas).
Les commissions sont calculées et versées sous 60 jours de façon à tenir compte des annulations et des réservations erronées.
Exclusions :Merci de vous renseigner auprès du réseau avant de faire la promotion d'un produit spécifique qui ne serait pas précisément une location de véhicule.
Règles de publication:La stratégie Paid Search s'applique à tous les affiliés, sauf si une autorisation explicite a été accordée. Merci de vérifier avec le réseau en cas de doute, sans quoi vous risquez de ne pas pouvoir toucher vos commissions et d'être suspendu du programme:
Pas de liens directs.
Pas de mention de Firefly dans le nom de domaine.
Pas d'utilisation de mots-clés utilisant des orthographes approchantes ou des mots-clés de recherche spécifique (ex. Fire-fly, fire-fly, Fire fly etc.) - Les affiliés doivent au contraire exclure ces mots-clés.
Les sites de cashback doivent mettre en place toutes les mesures nécessaires pour s'assurer de la qualité de leurs offres et éviter les abus. Les partenaires qui ne respectent pas ces règles seront retirés du programme.
Les sites de codes promo doivent se soumettre aux directives IAB et ne promouvoir que les offres officielles communiquées par le réseau d'affiliation.
Les sous-réseaux doivent être transparents quant aux sites de référence et aux origines du trafic. Les partenaires qui ne respectent pas ces règles peuvent être retirés du programme.
Les sites proposant un comparateur de prix doivent être en accord avec les standards de la CMA. L'accès par API est complexe et restreint.
Pour les emailing, les créatives devront être demandé à l’account manager et un BAT devra être validé par l’account manager avant l’envoi.
Toute activité sur les réseaux sociaux doit être clairement explicite quant au fait qu'il s'agit d'une publication d'un partenaire et que Firefly ne peut en être tenu pour responsable.
Tous les affiliés doivent être transparents quant à la manière dont ils génèrent du trafic.
✔
✔
✔
✔
I tassi commissionali standard sono quanto riportato in seguito ma gli affiliati potranno beneficiare di tassi piu` elevati durante periodi promozionali selezionati o di tassi personalizzati:
5% del valore della prenotazione.
Firefly paga le commissioni su tutte le prenotazioni auto che risultano valide.
La commissione viene pagata sul valore totale della prenotazione, comprensivi di IVA e servizi ausiliari (es. seggiolini per bambini e prodotti assicurativi).
Numerosi banners disponibili in formato gif/jpeg. Gli affiliati sono pregati di non creare hard-coding creatives in modo che il network possa aggiornarli automaticamente. Gli affiliati hanno l`obbligo di aggiornare o rimuovere specifico contenuto su richiesta.
Gli affiliati possono promuovere esclusivamente offerte comunicate o approvate dal network.
TracciamentoFirefly opera con un periodo cookie della durata di 30 giorni.
Purtroppo la piattaforma per le conversioni da mobile al momento non abilita il tracciamento attivita` affiliates.
Firefly applica la deduplicazione con altri canali di marketing su base last-click win; al momento tali canali sono l`Affiliazione, Paid Search e Display secondo la gerarchia cookie standard.
Third party tracking e analytics sono stati attivati per assicurare il tracciamento di tutte le transazioni.
Nel programma e` presente il cross-tracking, es. Nel caso gli affiliati indirizzano il traffico al sito IT ma la conversione avviene nel sito UK saranno sempre qualificati a ricevere le commissioni (n.b I programmi di affiliazione Firefly sono i seguenti: UK, FR, DE, IT, ES, NL).
Le commissioni vengono validate ogni 60 giorni in modo da rimuovere cancellazioni o prenotazioni non legittime.
EccezioniPer favore richiedere informazioni al network prima di promuovere specifici prodotti al di fuori del noleggio auto standard.
Regole per gli affiliatiI termini PPC sono validi per tutti gli affiliati eccetto i casi in cui vengono rilasciati specifici permessi. Si prega di contattare il network nel caso in cui non si e` certi di aver compreso le condizioni applicate per non incorrere nel rischio di assistere alla cancellazione delle commissioni ed alla rimozione dal programma.
Il direct linking e` vietato.
L`inclusione del nome Firefly nel dominio e` vietata.
E` vietato il bidding sulle parole coincidenti con il nome del marchio o qualsiasi suo derivato o errore ortografico (es. Firefly, Fire Fly, fire-fly) – gli affiliati sono pregati di aggiungere queste parole in negative matches.
I siti di cashback/reward sono tenuti ad implementare le azioni necessarie ad assicurare la qualita` della promozione di Hertz nei loro portali evitandone l`abuso, nel caso questo non avvenisse i partners suddetti potranno incorrere nella sospensione dal programma.
I siti di codici sconto devono attenersi alle linee guida dello IAB e promuovere esclusivamente offerte approvate e comunicate dal network di affiliazione.
Ai Sub-networks e` richiesta trasparenza riguardo alle fonti di traffico, nel caso questo non avvenisse i partners suddetti potranno incorrere nella sospensione dal programma.
I siti di comparazione devono aderire agli standards CMA. L`accesso API e` complicato quindi viene purtroppo limitato.
Le attivita` sui social media devono chiaramente mostrare di essere pubblicate dai partners, non a nome di Firefly.
Gli Email partners devono procurarsi le creativita` tramite il network ed ottenerne l`approvazione prima di lanciare la campagna.
Tutti gli affiliati devono agire in modo trasparente quanto a come indirizzano traffico e Firefly si riserva il diritto, in accordo con il network, di revisionare qualsiasi commissione e partnerships.
✔
✔
✔
✔
The standard commission rates are as follows but affiliates may benefit from promotional or bespoke rates:
5% of booking value
Firefly pay commission on all valid car bookings.
VAT is included in the basket value and therefore commission.
Commission is paid on the full price including ancillaries (such as baby seats or insurance products).
Banners are available in gif/jpeg format as standard. Affiliates are asked to avoid hard-coding creative so that the network can update these automatically. Affiliates are obliged to update or remove content upon request.
Affiliates should only promote offers that have been communicated or approved by the network and all relevant terms should be made clear.
TrackingFirefly operates a 30 day recurring cookie.
Unfortunately the platform for mobile conversions does not currently enable affiliate tracking.
Firefly de-dupes across other marketing channels on a last click basis; currently across Affiliates, Paid Search and Display according to the standard cookie hierarchy.
Third party tracking and analytics are in place so this should also ensure everything stays intact.
Cross-tracking is in place, e.g. in case affiliates send customers to the UK website but they convert on another (n.b. affiliate activity relates to UK, FR, DE, IT, ES, NL only).
Commissions are validated on a 60 day cycle in order to remove cancellations or illegitimate bookings.
Exclusions:Please enquire with the network before promoting a specific product that is outside standard car and van hire.
Publisher rules:The Paid Search policy applies to all affiliates unless explicit permission has been granted – please check with agency if you are unsure otherwise you risk declined commissions and removal from the programme.
No direct linking
No mention of Firefly in the domain
No bidding on branded keywords or mis-spells (e.g. Firefly, Fire Fly, fire-fly) – affiliates are instructed to add these as negative matches
Cashback/reward sites are expected to have the necessary measures in place to ensure quality and avoid abuse, partners may be removed if this is not the case.
Voucher sites must comply with IAB guidelines and only promote offers approved and communicated by the affiliate network.
Sub-networks are expected to be transparent over referrals and traffic sources, partners may be removed if this is not the case.
Price comparison sites must adhere to the CMA standards. API access is complicated and restricted.
Social media activity must make it clear that any advertising is by a partner and not posting on behalf of Firefly.
Email partners should ask the network about creative and must seek approval before broadcasting.
All affiliates must be transparent in how they are driving traffic and Firefly reserves right to, in agreement with the network, review any commissions and partnerships.
✔
✔
✔
✔
The standard commission rates are as follows but affiliates may benefit from promotional or bespoke rates:
5% of booking value
Firefly pay commission on all valid car bookings.
VAT is included in the basket value and therefore commission.
Commission is paid on the full price including ancillaries (such as baby seats or insurance products).
Banners are available in gif/jpeg format as standard. Affiliates are asked to avoid hard-coding creative so that the network can update these automatically. Affiliates are obliged to update or remove content upon request.
Affiliates should only promote offers that have been communicated or approved by the network and all relevant terms should be made clear.
TrackingFirefly operates a 30 day recurring cookie.
Unfortunately the platform for mobile conversions does not currently enable affiliate tracking.
Firefly de-dupes across other marketing channels on a last click basis; currently across Affiliates, Paid Search and Display according to the standard cookie hierarchy.
Third party tracking and analytics are in place so this should also ensure everything stays intact.
Cross-tracking is in place, e.g. in case affiliates send customers to the UK website but they convert on another (n.b. affiliate activity relates to UK, FR, DE, IT, ES, NL only).
Commissions are validated on a 60 day cycle in order to remove cancellations or illegitimate bookings.
Exclusions:Please enquire with the network before promoting a specific product that is outside standard car and van hire.
Publisher rules:The Paid Search policy applies to all affiliates unless explicit permission has been granted – please check with agency if you are unsure otherwise you risk declined commissions and removal from the programme.
No direct linking
No mention of Firefly in the domain
No bidding on branded keywords or mis-spells (e.g. Firefly, Fire Fly, fire-fly) – affiliates are instructed to add these as negative matches
Cashback/reward sites are expected to have the necessary measures in place to ensure quality and avoid abuse, partners may be removed if this is not the case.
Voucher sites must comply with IAB guidelines and only promote offers approved and communicated by the affiliate network.
Sub-networks are expected to be transparent over referrals and traffic sources, partners may be removed if this is not the case.
Price comparison sites must adhere to the CMA standards. API access is complicated and restricted.
Social media activity must make it clear that any advertising is by a partner and not posting on behalf of Firefly.
Email partners should ask the network about creative and must seek approval before broadcasting.
All affiliates must be transparent in how they are driving traffic and Firefly reserves right to, in agreement with the network, review any commissions and partnerships.
Social Content
In accordance with the ASA, if you wish to use affiliate links within your social channels/Instagram stories and blogs, you will need to use #ad as an identifier of content that has a commercial agreement attached to it (this includes the use of affiliate links).