Fat&WeirdCookie CPS US affiliate program

Brand Overview
Fat & Weird Cookie Co. is a standout gourmet cookie brand known for its rich, indulgent “stuffed-gourmet” cookies and playful brand personality. They make gourmet cookies with a unique base dough, and then pack them with goodies and treats to send your taste-buds on a tasty trip.
They offer a wide variety of flavour combinations and themed seasonal packs (e.g., their “Spooky Pack” for Halloween).
With strong social proof (customer testimonials like “These cookies are hands down the best out there. I’m obsessed and now my family is too.”) they have built a credible online presence.

Why This Campaign Works for Affiliates

• High appeal – The product is fun, visual, and gift-friendly, which means strong shareability across social networks, blogs, and influencer content.
• Recurring flavour innovation – With new flavour releases every week (or in your earlier note, “every Sunday”), the brand gives fresh content opportunities for publishers to promote.
• Quality and premium positioning – Consumers are willing to pay a premium for “gourmet stuffed cookies,” which can translate into higher average order values.
• Gift & treat vertical crossover – This campaign works well not only for food/lifestyle publishers but also for gift guides, seasonal promotions, and occasion-based marketing (birthdays, holidays, celebrations).
• Strong brand presence and credibility – The brand’s existing traffic, social proof and positioning means less friction for conversion for publishers. 

Key Selling Points:

• Premium quality, novel flavour combinations
• Regular new-flavour drops
• Visual appeal (great for social & content)
• Gift-friendly packaging and easy online purchase 

Target Audiences: Dessert lovers, gift buyers, millennials & Gen Z looking for indulgence, social media users seeking share-worthy treats. 

Best Traffic Sources: Social (Instagram, TikTok, Pinterest), food/lifestyle blogs, gift & celebration content, email newsletters, display ads.

Geos & Shipping Info: United States (“FREE US Shipping On Orders $50+”).