Fabindia is India's largest private platform for products that are made from traditional techniques, skills and hand-based processes. Fabindia links over 55,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process. This program offers a 30-day cookie duration.
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Company’s description: - Fabindia (or Fabindia Overseas Pvt. Ltd.) is an Indian Chain store retailing garments, furnishings, fabrics and ethnic products handmade by craftspeople across rural India. Established in 1960 by Jhon Bissel, an American working for the Ford India, New Delhi, Fabindia started out exporting home furnishing, before stepping into domestic retail in 1976, when it opened its first retail store in Greater Kailash, New Delhi. Today it has over 250 stores across India and abroad, and is managed by his son, William Bissell. In 2008, Fabindia had a revenue of $65 million, a 30% increase from the previous year. Fabindia sources its product from across India through 17 community-owned companies; a certain percentage of the shares of which are held by artisans and craft persons. The products of Fabindia are mainly sourced from villages helping to provide and sustain rural employment in India. They are currently produced by over 40,000 artisans and craftspeople across India. The hand-crafted products also encourage good craftsmanship. Campaign’s description: - The campaign needs to be promoted on CPL (cost per lead) module where the validation will be done basis the validated report being shared by the client. Promoting as per the target audience will help us get better CR and the more relevant leads for the Advertiser. This is a steady campaign and we need to maintain a moderate daily pace so that the leads can be called in a proper way. Target audience: Age: 30+ Cities: All metro cities only Marital status: Married Interest: Real estate (buyers and searching), Interior Designing, Real Estate developer, furniture, home decor Objective: - To drive quality leads for Fabindia
Company’s description: - Fabindia (or Fabindia Overseas Pvt. Ltd.) is an Indian Chain store retailing garments, furnishings, fabrics and ethnic products handmade by craftspeople across rural India. Established in 1960 by Jhon Bissel, an American working for the Ford India, New Delhi, Fabindia started out exporting home furnishing, before stepping into domestic retail in 1976, when it opened its first retail store in Greater Kailash, New Delhi. Today it has over 250 stores across India and abroad, and is managed by his son, William Bissell. In 2008, Fabindia had a revenue of $65 million, a 30% increase from the previous year. Fabindia sources its product from across India through 17 community-owned companies; a certain percentage of the shares of which are held by artisans and craft persons. The products of Fabindia are mainly sourced from villages helping to provide and sustain rural employment in India. They are currently produced by over 40,000 artisans and craftspeople across India. The hand-crafted products also encourage good craftsmanship. Campaign’s description: - The campaign needs to be promoted on CPS (cost per sale) module where the validation will be done basis the GA report being shared by the client. Objective: - To drive quality sales
Company’s description: - Fabindia (or Fabindia Overseas Pvt. Ltd.) is an Indian Chain store retailing garments, furnishings, fabrics and ethnic products handmade by craftspeople across rural India. Established in 1960 by Jhon Bissel, an American working for the Ford India, New Delhi, Fabindia started out exporting home furnishing, before stepping into domestic retail in 1976, when it opened its first retail store in Greater Kailash, New Delhi. Today it has over 250 stores across India and abroad, and is managed by his son, William Bissell. In 2008, Fabindia had a revenue of $65 million, a 30% increase from the previous year. Fabindia sources its product from across India through 17 community-owned companies; a certain percentage of the shares of which are held by artisans and craft persons. The products of Fabindia are mainly sourced from villages helping to provide and sustain rural employment in India. They are currently produced by over 40,000 artisans and craftspeople across India. The hand-crafted products also encourage good craftsmanship. Campaign’s description: - The campaign needs to be promoted on CPS (cost per sale) module where the validation will be done basis the GA report being shared by the client. Objective: - To drive quality sales