Build-A-Bear Workshop affiliate program

Through the Build-A-Bear Workshop affiliate program, your patrons will discover a one-of-a-kind global brand where children can create their own plush toys. The Build-A-Bear Workshop allows kids to explore their imagination and tap into their creativity in ways no other toy brand has allowed, before. This program offers a 90-day cookie duration. CALIFORNIA TRANSACTIOS ARE NOT COMMISSIONABLE.

Build-A-Bear is a one-of-a-kind global brand that kids love and parents trust. With more than 20 years of making special memories one furry friend at a time, we’re grateful to the millions of Guests around the world who will always be part of our family, with special stories of their own.
We now look forward to welcoming our next generation of Guests, as kids who grew up loving their furry friends introduce Build-A-Bear to their own children — who will no doubt make memories of their own!
After the creation of over 160 million furry friends and countless more smiles, the Build-A-Bear Workshop experience will always be at the heart of who we are, and serve as the special place for families to go to have fun and make customized furry friends and special memories.
As we enter our next 20 years, we are also excited about what our future has in store. With the now-iconic, multi-generational status of Build-A-Bear, we have a fresh opportunity to imagine new ways for kids and kids at heart to experience our unique world of wonder and stories by creating Build-A-Bear inspired toys, fashions, entertainment, music and games.
Even as we evolve, the Build-A-Bear team will continue to focus on putting our hearts into everything we do, recognizing that a hug is understood in every language. So, no matter how or where you get to know Build-A-Bear, you’ll always find that our mission remains the same: to add a little more love to life.
Terms and Conditions
We do not allow trademark bidding unless approved in writing.
We do not allow paid search direct linking unless approved in writing.
We allow certain downloadable software partners to join our program.
We allow email marketing. All partners must be Can-SPAM compliant and must contact us prior to running these for suppression lists. Any partner that doesn't reach out first is considered to be in violation of our terms and conditions.
Coupon/Offer Code Policy - Affiliates may only promote codes that are provided through the Ascend affiliate program. Please note that sales containing a code that is not provided directly by us or is not listed within Ascend may be subject to commission reversals and may result in your removal from the program.