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GEO: KR OS: ANDROID Conversion Flow: Click-Install-Open Limitation KPI - ***NO REBROKING*** [Conversion Requirement] IDFA (Device ID) Required in order to record a Conversion Hard KPI - D+1 retention 20% under - Deduction - NON KR traffic, NON KR device - Deduction - Install log download timestamp missing - Deduction - NRU Event UID(Customer user id) missing - Deduction - P360 Post attribution fraud install - Deduction - App version, SDK version, Country.. etc - fraud suspicious traffics(SDk version, OS version, Non-korea device and ip etc) - Drastic dropout at a particular level, dropout against retention or recurring dropouts at a particular retention level Restrictions *Unacceptable payment 1. Rebroking no more than 2 jumps. 2. VPN / Proxy no higher than 20%. IF we find out any unacceptable situation more than 3 tries, you will be automatically blocked. *Conversion rate No more than 2%. Please contact your account manager for exception Fraud traffic will be deducted. VPN, Proxy, and Malicious IP will be automatically blocked by System in every 72 hours from the first conversion : Raw Data provides detailed information Categorized as a fraud traffic in the following cases 1. Very obvious indication of traffic (commonly seems as fraud by advertiser when mismatch in comparison with organic or Google attributed users' data) ex. high Retention rate besides low or no In-app activities (Tutorial complete, Login) 2. Abnormal In-App Pattern (ex. 100% drop rate on certain level, high bounce rate besides high RR) 3. Drastic drop-out rate on certain in-app activity measure (e.g. Lv. 10 (100 conversions) → e.g. Lv. 11 (0~2 conversions) 4. Non-carrier devices are not acceptable (Only SKTelecom, KT, LG U+ accpetable) 5. Non-KR Device (according to the statistics, less than 2% of Korean population use non-KR devices) 6. VPN, Proxy, ISP or Bot-net 7. High Proportion of old OS version conversions 8. Even or less than 10 seconds of CTIT (CTIT ≤10 secs) 9. No more than 2 conversions from same IP. This will be considered as device-farming (fraud). 10. Click/conversion mismatch 11. UID/USN(User ID) Mistmatching 12. Drop out issue - The drop out meaning is that the entire users stop playing the game at a certain point(ex. level 10). 13. In app spoofing (purchase, level jump as so on) 14. Abnormal Retention Rate Notice: VPN, Proxy, and Malicious IP will automatically blocked by System in every 72 hours from first conversion : Raw Data will provide the info in detail. Creatives: https://www.dropbox.com/sh/k2s6e5mc1hf7m7x/AACxYxsIrSnXMgHXke6buYa?dl=0