Company Description: BharatMatrimony.com is one of the pioneers of online matrimony service. It is regarded as the most trusted Matrimony website by Brand Trust Report. They have also been featured in Limca Book of Records for having a Record number of documented marriages online. Their purpose is to build a better Bharat through happy marriage. Campaign Description: This is a Cost per Registration (CPR) Campaign where the user needs to create their account with Bhartmatrimony with all the personal details. User needs to verify their phone number & also have to upload their Photo. Objective: Our objective of the Bhartmatrimony CPR campaign is to give registrations with clean data, correct information, correct images & maintaining the fair ratio of paid accounts from Bhartmatrimony with which they can intend to marry their matches. Target Geos : Delhi NCR (40% spillover can be entertained, not more than this ratio) KPIs Registration to Valid profile percentage should be 83% to 88% Registration numbers from the AppsFlyer will be billable. Registration to Valid profile the percentage should be 83% to 88%. If the valid percentage is less than this number then the client will not pay for the invalid profile as per the internal report. Client expectation is to acheive 10-12% Valid Profile to Subscriptions.
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