Allaboutthebump affiliate program

Allaboutthebump is a proud, family-run business established in 2014, specialising in maternity clothing, new baby gift sets and practical baby essentials to personalised keepsakes, and more. Its products are available at allaboutthebump.co.uk and through popular marketplaces, where the brand has earned the Star Seller award consistently since its launch — a testament to its focus on quality and customer care. This program offers a 30-day cookie duration.

Allaboutthebump – Affiliate Programme

Allaboutthebump is a proud, family-run business established in 2014, specialising in maternity clothing, new baby gift sets and practical baby essentials to personalised keepsakes, greeting cards, mugs, tins, blankets, and more. Our products are available at allaboutthebump.co.uk and through popular marketplaces like Amazon, TikTok Shop & Etsy, where we've earned the Star Seller award consistently since its launch — a testament to our focus on quality and customer care.

We aim to make online shopping simple and stress-free. Our listings feature clear product descriptions, detailed size charts, and multiple image galleries to help customers confidently choose the right items. We offer a 30-day returns window (excluding made-to-order and personalised products), giving added reassurance with every purchase.

We’re passionate about supporting UK craftsmanship and strive to source as many of our products locally as possible. All personalisation is proudly completed in-house at our studio in Belvedere, Kent.

For added peace of mind, all orders are shipped via Royal Mail TRACKED services, with free standard delivery available on orders over £50.

As an active and growing store, we regularly launch fresh new products and exclusive weekly deals to keep our range exciting and relevant.

We also maintain a strong social media presence across Facebook, Instagram, and TikTok — where we connect with our community and showcase our latest designs. In 2024, we expanded further by launching on TikTok Shop, opening up even more opportunities to reach new customers.

We’re now looking to partner with affiliate marketers who share our passion for quality, creativity, and family-focused products. Join us and promote a trusted UK brand while earning competitive commissions.

Customer Satisfaction / Reviews

Trustpilot (149 reviews, 4.5/5)

Etsy Shop Performance (28,000+ reviews, 4.9/5)

eBay (2,434 reviews, 100% positive feedback)

TikTok Shop (2287 reviews, 4.7/5)

Publishers: What can you expect when joining the program:

Text Links and other creative: We offer creatives you can use for any promotion or seasonal event we launch.

Product feed: Automated feed is updated daily

Commission: 9% per sale (excludes postage and VAT)

Cookie Duration: 30 days

Affiliate Approval: Manual

Use of Voucher Codes: Using a voucher not published on the Webgains Platform will result in the sale being voided / awarded to another publisher. Orders placed via Webgains with a voucher posted on the Webgains platform will be awarded.

PPC Policy: Affiliates can run paid search campaigns, bid on the store name, brands we stock, and link directly to our site. This applies to brand names and generic keywords

Allaboutthebump Ltd – Affiliate Programme Terms & Conditions

By joining the Allaboutthebump Ltd Affiliate Programme, affiliates agree to comply with the following terms and conditions. These are designed to protect our brand, ensure fair promotion, and maintain the integrity of our marketing efforts.

1. Voucher Code Usage

Only authorised voucher codes provided by Allaboutthebump Ltd may be promoted. Any sales generated using unauthorised codes will not be eligible for commission.

2.ALLABOUTTHEBUMP – PPC POLICY (RESTRICTED)  

Allaboutthebump operates a restricted PPC policy to ensure fair collaboration alongside our in-house advertising.

Brand Keyword Policy  

Affiliates are kindly asked not to bid on our brand terms, including:  

“Allaboutthebump”  

“All About The Bump”  

Any variations, misspellings, or derivatives  

Our domain: allaboutthebump.co.uk  

Brand + generic combinations (e.g. “allaboutthebump baby clothes”)  

This helps avoid overlap with our own campaigns.  

Direct Linking  

To maintain a consistent customer experience, affiliates should:  

Avoid direct linking to our website from PPC ads  

Direct traffic via their own website or landing page first  

Ad Content Guidelines  

Affiliates should not:  

Use our brand name in ad copy or display URLs  

Represent themselves as the official Allaboutthebump website  

Replicate our ad messaging  

Generic PPC Activity (Welcome)  

We encourage affiliates to promote Allaboutthebump using non-branded, generic keywords, such as:  

“personalised baby clothes”  

“baby shower gifts UK”  

“newborn personalised gifts”  

This is a great way to drive new customers to the brand.  

Paid Channels Restrictions  

To avoid duplication with our internal campaigns, affiliates are asked not to run:  

Google Shopping ads featuring our products  

Google Performance Max campaigns  

Paid social ads (e.g. Meta/Facebook/Instagram) directing to our website  

Monitoring & Support  

We do monitor paid activity to ensure compliance with these guidelines. If you're unsure about any activity, we’re always happy to help—just get in touch before launching campaigns. 

3. Programme Enforcement

Allaboutthebump Ltd reserves the right to suspend or remove affiliates from the programme without notice if any of the above terms are violated.

4. Need Clarification?

If you're unsure about any aspect of these terms, please get in touch before launching any campaigns. We’re happy to help: [removed]